1. Is it likely that Jon Menzes will be successful in the short-term with this strategy?
I believe Jon Menzes’s was somewhat not very successful with this strategy. In my opinion he was selling a great project but to the wrong people.” He made sale calls to 16 motels to gauge their interest in switching to Baker Brothers to another food service wholesale. That led to Sleep Tight operators unanimous they had no interest on leaving Swanson for the Baker Brothers” (Ingram, T. N. (2015). Sleep Tight Inns’ the managers didn’t have no power to buy from suppliers that have not been approved. So going to all 16 of the motels with salespeople would end with the same result as the last time he went. If he would have gone directly to the corporate headquarters …show more content…
That I know this business straight relates to Jon’s promotion, however Swanson’s are a company in a relationship with ProFood and if Jon keeps on pushing his plan with sleep tight inn, then in a longer-term ProFood may find hard time due to bad relationship with Swanson’s. But in the other hand I would tell Jon to go straight to the headquarters for his proposal. I would also advise him to bring a senior sales representative that a lot of experience with him from ProFood, together they can sell a foundation that will be stronger. (Ingram, T. N. …show more content…
It all depends on variables like experience, uncertainty, distance, and commitment. Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two. “Having good communication between buyer and seller is also very important in managing buyer-seller relationships as the seller can keep the buyer well informed about the rewards they are getting by dealing with the suppliers which will give the buyer a sense of satisfaction and result in continuity of trust and loyalty between the buyer and seller.” Robert M. Monczka,
I believe Jon Menzes’s was somewhat not very successful with this strategy. In my opinion he was selling a great project but to the wrong people.” He made sale calls to 16 motels to gauge their interest in switching to Baker Brothers to another food service wholesale. That led to Sleep Tight operators unanimous they had no interest on leaving Swanson for the Baker Brothers” (Ingram, T. N. (2015). Sleep Tight Inns’ the managers didn’t have no power to buy from suppliers that have not been approved. So going to all 16 of the motels with salespeople would end with the same result as the last time he went. If he would have gone directly to the corporate headquarters …show more content…
That I know this business straight relates to Jon’s promotion, however Swanson’s are a company in a relationship with ProFood and if Jon keeps on pushing his plan with sleep tight inn, then in a longer-term ProFood may find hard time due to bad relationship with Swanson’s. But in the other hand I would tell Jon to go straight to the headquarters for his proposal. I would also advise him to bring a senior sales representative that a lot of experience with him from ProFood, together they can sell a foundation that will be stronger. (Ingram, T. N. …show more content…
It all depends on variables like experience, uncertainty, distance, and commitment. Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two. “Having good communication between buyer and seller is also very important in managing buyer-seller relationships as the seller can keep the buyer well informed about the rewards they are getting by dealing with the suppliers which will give the buyer a sense of satisfaction and result in continuity of trust and loyalty between the buyer and seller.” Robert M. Monczka,