Fashionrush Case Study

897 Words 4 Pages
For fashionrush.com, differentiated marketing system would be suitable for the organisation as the organisation manages various products and consumers can be sectioned into numerous segments; consequently best way to deal with be taken after is differentiated marketing approach. Distinctive segment consider factors that depend on age, sex, lifestyle, income level and economic wellbeing to increase the products line and pricing strategies (Baron, et al., 2014).
Positioning
In third phase of positioning all marketing mix, components are intended to fit a given position within a specific portion. By which shopper observed product’s relative position to contender’s product, this manner is exceedingly vital. It is similar to building up a marketing
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In addition, in regards of Fashionrush.com, many factors might affect the business and marketing strategy of the company (Lee, et al., 2012). These include,
• There are considerable measures of suppliers; their impact over the organisation is restricted. It is because a supplier could easily be substituted in a brief timeframe if that he requests an expansion in his payments and prise or demand other facilities from the
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Therefore, it is important for fashionrush.com to formulate their working strategy in a manner that could occupy the mass market and give tough competition to their employees.
• Substitution is a threat however it is not a major issue in the clothing organisation, there are many companies currently working in the UK market that further include local and international, high-end and low-end brands. However, in case of fashionrush.com, the company offers clothes, accessories and other matching assembles on rent to save the money of their clients. Therefore, substitution of the company’s working pattern and strategy might be at a risk of replication that would affect the business of the company (Asfahani, et al., 2015).
• There are many clothing companies in the UK which shows a high competition between competitors. Customers lean toward organisations with the best offer in appreciation to value, quality, and administrations thus organisations must slice costs to offer their items. Currently, the company is working on a unique and innovative business idea that would grasp the instant attention of many clothing lovers. The idea of the company is itself a tough competition for other clothing companies currently working in the UK (Barrett

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