PROS o Robin Phillips is regarded as a charismatic, highly talented director o He will be an incredible asset to the theatre with his experience with a major cultural center like London. His experience is complimentary for successful operation in Toronto. o He has a reputation to be very successful in running theaters.
CONS
o While Robin was known for his success he also had a reputation for being aggressive. o When he was managing the London Theater, they saw more turnover o Robin’s administrative was not as good as his theatrical sense, which will result in a potential failure to execute his expensive plan
I believe that Phillips plan is an expansion and diversification strategy. With his plan the theatre’s production will have a broader reach when it is adapted for television. It will also have programs for children, which will again help with diversification strategy.
I feel the goals are not realistic. While the idea of growing the theater looks great on paper, it is really aggressive. His plan envisions a box office yield increase of 2 million. To do this he plans to increase the number of productions to 9 from 6 and also …show more content…
At this time the theatre needs a good artistic director but can not afford to expand rapidly. His conditions to work are to adopt his plan. If his plan is adopted it will not help the theatre succeed. More importantly he does not have the administrative or financial background to successfully execute this plan.
My recommendation would be to hire an artistic director and an administrator for the theater or someone who has the ability and experience to do both. I will recommend the growth in two phases. The first phase would be a broader reach through television adaptation. Make minor updates with limited budget. And then in phase two make the next level improvement. I will take the strategy for growth and make it long-term strategy to soften the
CONS
o While Robin was known for his success he also had a reputation for being aggressive. o When he was managing the London Theater, they saw more turnover o Robin’s administrative was not as good as his theatrical sense, which will result in a potential failure to execute his expensive plan
I believe that Phillips plan is an expansion and diversification strategy. With his plan the theatre’s production will have a broader reach when it is adapted for television. It will also have programs for children, which will again help with diversification strategy.
I feel the goals are not realistic. While the idea of growing the theater looks great on paper, it is really aggressive. His plan envisions a box office yield increase of 2 million. To do this he plans to increase the number of productions to 9 from 6 and also …show more content…
At this time the theatre needs a good artistic director but can not afford to expand rapidly. His conditions to work are to adopt his plan. If his plan is adopted it will not help the theatre succeed. More importantly he does not have the administrative or financial background to successfully execute this plan.
My recommendation would be to hire an artistic director and an administrator for the theater or someone who has the ability and experience to do both. I will recommend the growth in two phases. The first phase would be a broader reach through television adaptation. Make minor updates with limited budget. And then in phase two make the next level improvement. I will take the strategy for growth and make it long-term strategy to soften the