What are the key elements of the strategy at Oliver's Market?
According to the case study, Oliver’s Market can be seen as a success. By looking at their financial statements and their overall strategy, they seem to be moving in the right direction. The owner of Oliver’s Market, Steve Oliver Maass, uses a strategy of competing with other markets by having his prices be 8 to 10 percent lower than his competitors. Steve also treats his employees with the upmost respect. Steve lets his employees set the prices and make choices that he would normally make. Most of his employees have experience with other markets and the majority of them say that working at Oliver’s is better than working at any of the other markets. Renay, a former Lucky’s manager, …show more content…
The Whole Foods store is almost double the square footage of Oliver’s. That definitely has a huge impact on competition and what you have to offer. Whole Foods is able to offer way more goods than Oliver’s. More space means more inventory, which means more sales. When comparing good sales between Whole Foods and Oliver’s, they’re about the same. Whole Foods has three stores with a total of $65 million in sales, while Oliver’s has two stores with a total of $40 million in sales. Averaging those out Whole Foods has an average of $21.7 million in sale per store, while Oliver’s averages $20 million per store. In Sonoma County both companies average about the same sales per store. Even though Whole Foods may be the better-known company, in Sonoma it doesn’t have a bigger appeal than Oliver’s. To me this says that the population of Sonoma would rather support the local companies, over the brand name companies. The appeal of supporting a local company and paying far less than what one would pay at Whole Foods. But, on a national level, there’s no way these two companies would be able to compete with each other, Whole Foods is just way better established than Oliver’s Markets. But in this case, within Sonoma County their numbers are extremely
According to the case study, Oliver’s Market can be seen as a success. By looking at their financial statements and their overall strategy, they seem to be moving in the right direction. The owner of Oliver’s Market, Steve Oliver Maass, uses a strategy of competing with other markets by having his prices be 8 to 10 percent lower than his competitors. Steve also treats his employees with the upmost respect. Steve lets his employees set the prices and make choices that he would normally make. Most of his employees have experience with other markets and the majority of them say that working at Oliver’s is better than working at any of the other markets. Renay, a former Lucky’s manager, …show more content…
The Whole Foods store is almost double the square footage of Oliver’s. That definitely has a huge impact on competition and what you have to offer. Whole Foods is able to offer way more goods than Oliver’s. More space means more inventory, which means more sales. When comparing good sales between Whole Foods and Oliver’s, they’re about the same. Whole Foods has three stores with a total of $65 million in sales, while Oliver’s has two stores with a total of $40 million in sales. Averaging those out Whole Foods has an average of $21.7 million in sale per store, while Oliver’s averages $20 million per store. In Sonoma County both companies average about the same sales per store. Even though Whole Foods may be the better-known company, in Sonoma it doesn’t have a bigger appeal than Oliver’s. To me this says that the population of Sonoma would rather support the local companies, over the brand name companies. The appeal of supporting a local company and paying far less than what one would pay at Whole Foods. But, on a national level, there’s no way these two companies would be able to compete with each other, Whole Foods is just way better established than Oliver’s Markets. But in this case, within Sonoma County their numbers are extremely