Skyy Vodka Advertising the patriarchal way
An advertisement like the Skyy Vodka ad is eye-catching for many reasons. For starters, it is not just trying to sell alcohol. Although most would just look at this ad as a creative way to sell a product, someone with additional knowledge of the way society views sexuality would realize the patriarchy in the advertisement in addition to how well they sell sex using a male and female in the ad—of course also using a female with beauty nearly beyond words.
The advertisement itself says much about how sexuality is commonly viewed in society and makes almost effortless to tell which audience it is intended to target. In the advertisement, the first thing the audience would notice is a headless man in a (some shade of) blue colored suit standing over a blonde woman wearing a bikini. Once whoever is viewing this advertisement sees the woman, it takes almost no time for one to notice her rather large breasts. She also looks almost surprised by his …show more content…
It is the body you commonly see in the magazines and in ads for various types of clothing. The woman in the advertisement has a body that is “too perfect”. She has perfectly tanned skin and her hair is too slicked back for the scene’s setting. Her bikini is a little too small on the top, so it barely covers her breasts. Her body is a body of confidence and in the advertisement makes her body seem desirable. It’s truly all a fantasy. What may seem desirable in a man’s eyes is not what many receive in real life. The real bodies have fat where we do not want it and many women have breasts that are a little uneven, but Skyy wants men to think that the vodka makes life look luxurious and this perfect body is a plus. Granted there could be women who have these type of bodies in real life, but it was use in this advertisement because bodies bigger than this are not necessarily considered
An advertisement like the Skyy Vodka ad is eye-catching for many reasons. For starters, it is not just trying to sell alcohol. Although most would just look at this ad as a creative way to sell a product, someone with additional knowledge of the way society views sexuality would realize the patriarchy in the advertisement in addition to how well they sell sex using a male and female in the ad—of course also using a female with beauty nearly beyond words.
The advertisement itself says much about how sexuality is commonly viewed in society and makes almost effortless to tell which audience it is intended to target. In the advertisement, the first thing the audience would notice is a headless man in a (some shade of) blue colored suit standing over a blonde woman wearing a bikini. Once whoever is viewing this advertisement sees the woman, it takes almost no time for one to notice her rather large breasts. She also looks almost surprised by his …show more content…
It is the body you commonly see in the magazines and in ads for various types of clothing. The woman in the advertisement has a body that is “too perfect”. She has perfectly tanned skin and her hair is too slicked back for the scene’s setting. Her bikini is a little too small on the top, so it barely covers her breasts. Her body is a body of confidence and in the advertisement makes her body seem desirable. It’s truly all a fantasy. What may seem desirable in a man’s eyes is not what many receive in real life. The real bodies have fat where we do not want it and many women have breasts that are a little uneven, but Skyy wants men to think that the vodka makes life look luxurious and this perfect body is a plus. Granted there could be women who have these type of bodies in real life, but it was use in this advertisement because bodies bigger than this are not necessarily considered