Situation Analysis:
“BWW was created in 1991 with the first opening in Columbus, Ohio (David).” The inspiration for two men came after ‘trying to find a wing specialty establishment in the area of Kent State University (David).” They were unsuccessful in finding such establishment, like they were “used to back in Buffalo, New York (David).”
“Today BWW is headquartered in Minneapolis, Minnesota, they are the largest chicken wing, sports bar in Untied States (David).” As of December 27, 2015 Company owned restaurants is 590 and 573 franchised restaurants.
Mission statement is “WOW people every day. (Buffalo Wild Wings)” They have core values and philosophy of
• We are guest driven
• We are team-focused
• We are community centered
• We are …show more content…
Weaknesses: Menu variety, family atmosphere, only promotes wings, and local marketing.
They have a wide target market ‘age group of 12-65 years old, middle to upper income level, and sports enthusiasts (http://www.mbaskool.com/brandguide/food-and-beverages/9946-buffalo-wild-wings.html).”
In 2016, BWW is expected to “have 45-50 company owned restaurants open and 30-35 franchises open in the United States alone. Along with those 12-15 restaurants internationally (https://biz.yahoo.com/e/160225/bwld10-k.html).” The main focus of their strategy is to invest in the customer’s experience. With “numerous TVs, tablets, sauces, and beer choices for their consumers (Lutz).”
They have a goal set of growth net earnings that “could be high as 25% from 2015 (https://biz.yahoo.com/e/160225/bwld10-k.html).” In 2015, “revenue for company owned restaurants was $1,715,000.00 and total for franchises in whole $1,928,195.00 (https://biz.yahoo.com/e/160225/bwld10-k.html).” Company owned was up 4.2% and franchises was up 2.5% from 2014.
Swot
“BWW was created in 1991 with the first opening in Columbus, Ohio (David).” The inspiration for two men came after ‘trying to find a wing specialty establishment in the area of Kent State University (David).” They were unsuccessful in finding such establishment, like they were “used to back in Buffalo, New York (David).”
“Today BWW is headquartered in Minneapolis, Minnesota, they are the largest chicken wing, sports bar in Untied States (David).” As of December 27, 2015 Company owned restaurants is 590 and 573 franchised restaurants.
Mission statement is “WOW people every day. (Buffalo Wild Wings)” They have core values and philosophy of
• We are guest driven
• We are team-focused
• We are community centered
• We are …show more content…
Weaknesses: Menu variety, family atmosphere, only promotes wings, and local marketing.
They have a wide target market ‘age group of 12-65 years old, middle to upper income level, and sports enthusiasts (http://www.mbaskool.com/brandguide/food-and-beverages/9946-buffalo-wild-wings.html).”
In 2016, BWW is expected to “have 45-50 company owned restaurants open and 30-35 franchises open in the United States alone. Along with those 12-15 restaurants internationally (https://biz.yahoo.com/e/160225/bwld10-k.html).” The main focus of their strategy is to invest in the customer’s experience. With “numerous TVs, tablets, sauces, and beer choices for their consumers (Lutz).”
They have a goal set of growth net earnings that “could be high as 25% from 2015 (https://biz.yahoo.com/e/160225/bwld10-k.html).” In 2015, “revenue for company owned restaurants was $1,715,000.00 and total for franchises in whole $1,928,195.00 (https://biz.yahoo.com/e/160225/bwld10-k.html).” Company owned was up 4.2% and franchises was up 2.5% from 2014.
Swot