Singctel Case Study

Individual Assignment
Company Name: SingTel

Q1. Introduction of the company operating in the country, the nature of its business and other relevant facts.

1.1 About SingTel
The SingTel Group is Asia’s leading communication group providing an extensive range of services to connect the world. These services include “fixed, mobile, data, internet, TV and infocomms technology (ICT) and digital solutions” (SingTel, 2014, p.1).
Headquarter in Singapore, SingTel has more than 130 years of operating experience and has played a pivot role in the country’s development as a major communication hub (SingTel, 2014). The company continues to lead and shape the digital consumer market and the enterprise market. What makes them a top communication company
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The entire group has more than 22,000 employees worldwide. 1.2. SingTel’s Corporate Vision, Mission & Organisational Structure

SingTel’s Vision: “To be Asia Pacific’s best multimedia solutions group” (SingTel, 2014, p.1)
SingTel’s Mission: The Company wants to make communication faster, easier and more reliable for customers while delivering value to their shareholders. SingTel aims to change the way people communicate by unlocking the possibilities of the digital world (SingTel, 2014,
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Consumer: Focus on setting new benchmarks in customer experience by providing next-generation communication to consumers and small businesses across Asia Pacific;

b. Group Enterprise: Provides companies and government with integrated solutions that cover “mobile, voice, data infrastructure, managed services, clout computing, IT services and professional consulting;

c. Group Digital Life: This category drives the group to be at the forefront of the digital space. It focuses on digital advertising and data analytics. The group’s unique assets such as its regional consumer base, payments mechanisms, data analytics engine, aims to add value to the offerings while helping consumers discover new and amazing experiences through digital services;

1.4 The Group’s Financial Position

Though deregulations and new technologies caused major shakeup in its domestic markets, it also gave new opportunities to SingTel in various other markets. The net profit as reported in figure 2 is 835 (S$m) as on June, 2014. Comparing with the previous year’s performance, the company’s revenue has declined by

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