Final Case Study Commercial Fishing Company
Company Description Chago’s Salmon & Co. is a commercial fishing company, located in the South American country of Chile. This company operates within Chile, which is considered along with Norway one of the major producers of salmon worldwide (Berge, 2017). Focusing on the commercialization of salmon, due to the growth and high demand this industry has experienced through the years, Chago’s Salmon & Co. deals with the three main species of salmon found in Chile. Atlantic Salmon or “Salar” is harvested all year round and primarily export to United States, Brazil and some countries of the European Union, most of it presented as frozen fillets. Pacific Salmon or “Coho” is produced between October …show more content…
aims to focus on product differentiation and effective market communication with their customers. As the field experiences an increase in demand and overall the fishing industry offers at a certain aspect the same products, being able to differentiate ourselves from our competitors, give value and develop trust, are the main strategies and objectives for Chago’s Salmon & Co, which can lead to a huge success in a cluster industry (Kagean & Green, 2018).
Chago’s Salmon & Co. mission statement is:
“Chago's Salmon & Co. seeks above all to grow and market the freshest salmons from Chile, complying with all sanitary standards, in a sustainable manner, applying all the possible technology to preserve the ecosystem and provide a healthy product to all consumers.”
Chago’s Salmon & Co. vision statement:
“Chago’s Salmon & Co. fervently desires to excel in the fishing industry by delivering value, while building long lasting relationships by providing the healthiest and freshest products”
To achieve our mission and vision statements, the company has set some business objectives, which are:
1. Develop an efficient and cost-effective business model, to meet consumers’ demand in a sustainable manner.
2. Implement the proper strategies and engage in the available technologies to harvest and commercialized seafood products, always protecting the ecosystem and the fishery
Company Description Chago’s Salmon & Co. is a commercial fishing company, located in the South American country of Chile. This company operates within Chile, which is considered along with Norway one of the major producers of salmon worldwide (Berge, 2017). Focusing on the commercialization of salmon, due to the growth and high demand this industry has experienced through the years, Chago’s Salmon & Co. deals with the three main species of salmon found in Chile. Atlantic Salmon or “Salar” is harvested all year round and primarily export to United States, Brazil and some countries of the European Union, most of it presented as frozen fillets. Pacific Salmon or “Coho” is produced between October …show more content…
aims to focus on product differentiation and effective market communication with their customers. As the field experiences an increase in demand and overall the fishing industry offers at a certain aspect the same products, being able to differentiate ourselves from our competitors, give value and develop trust, are the main strategies and objectives for Chago’s Salmon & Co, which can lead to a huge success in a cluster industry (Kagean & Green, 2018).
Chago’s Salmon & Co. mission statement is:
“Chago's Salmon & Co. seeks above all to grow and market the freshest salmons from Chile, complying with all sanitary standards, in a sustainable manner, applying all the possible technology to preserve the ecosystem and provide a healthy product to all consumers.”
Chago’s Salmon & Co. vision statement:
“Chago’s Salmon & Co. fervently desires to excel in the fishing industry by delivering value, while building long lasting relationships by providing the healthiest and freshest products”
To achieve our mission and vision statements, the company has set some business objectives, which are:
1. Develop an efficient and cost-effective business model, to meet consumers’ demand in a sustainable manner.
2. Implement the proper strategies and engage in the available technologies to harvest and commercialized seafood products, always protecting the ecosystem and the fishery