Questionnaires about Chinese e-book reading habits ware made by Sojump, the biggest Chinese online questionnaire service platform since 2006. The questionnaire web link was circulate to Wechat users from 2016 June 22 to July 1. Since Wechat is the most popular social media application in China (China Internet Network Information Center, 2015), the questionnaire can be circulate to a large number of people in a short time. According to the record on the website, 585 valid questionnaires were collected in 10 days. Relevant analysis is based on the data collected from these questionnaires.
The Questionnaire has two different editions based on the different answers to the question “Do you read e-books?” One edition is for people who have the habit …show more content…
The question is “Do you read e-books?” And there is two fixed options “Yes” and “No” to choose. The proportion of male participants who read e-books is around 91, while female is about 93. It is hard to tell the e-book reading habit obviously vary from gender because the statistics are very close. As for age, figures of four groups under 30 years old are nearly reach to or exceed 95 percent. The other three sets of data are 76 percent, 93 percent and 88 percent. Although the statistics are not rise with age, it can be seen that people who under 30 years old are more likely to access e-books. The level of education has little impact to the e-book access since the figures in four groups are all in the range from 91 percent to 94 percent. However, in some countries such as Sweden, people who have higher education level are more likely to have e-book reading habit. This two situation probably due to the different ways of e-book distribution. (Bergstrom and Hoglund, 2014) E-books are distributed through libraries in some countries such as Sweden. And people with higher education level usually have library habits. So, positive correlation can be shown between education level and e-book reading habit. While in China, e-books are distributed not only through public libraries, but also many other channels such as e-book websites and …show more content…
About 91 percent of participants claim they usually use mobile phones to read e-books. Other portable devices such as tablets and laptops are the second choice. E-book readers such as Kindle and Hanvon E-book Reader get low popularity, as same as desktops.
reading devices n= percentage mobile phone 492 90.94% e-book reader such as Kindle and Hanvon E-book Reader 87 16.08% other portable devices such as tablet and laptop 143 26.43% desktop 82 15.16% other 2 0.37% Why do you choose e-books?
Chart 1
For what reason you may choose e-book reading?
Chart
The Questionnaire has two different editions based on the different answers to the question “Do you read e-books?” One edition is for people who have the habit …show more content…
The question is “Do you read e-books?” And there is two fixed options “Yes” and “No” to choose. The proportion of male participants who read e-books is around 91, while female is about 93. It is hard to tell the e-book reading habit obviously vary from gender because the statistics are very close. As for age, figures of four groups under 30 years old are nearly reach to or exceed 95 percent. The other three sets of data are 76 percent, 93 percent and 88 percent. Although the statistics are not rise with age, it can be seen that people who under 30 years old are more likely to access e-books. The level of education has little impact to the e-book access since the figures in four groups are all in the range from 91 percent to 94 percent. However, in some countries such as Sweden, people who have higher education level are more likely to have e-book reading habit. This two situation probably due to the different ways of e-book distribution. (Bergstrom and Hoglund, 2014) E-books are distributed through libraries in some countries such as Sweden. And people with higher education level usually have library habits. So, positive correlation can be shown between education level and e-book reading habit. While in China, e-books are distributed not only through public libraries, but also many other channels such as e-book websites and …show more content…
About 91 percent of participants claim they usually use mobile phones to read e-books. Other portable devices such as tablets and laptops are the second choice. E-book readers such as Kindle and Hanvon E-book Reader get low popularity, as same as desktops.
reading devices n= percentage mobile phone 492 90.94% e-book reader such as Kindle and Hanvon E-book Reader 87 16.08% other portable devices such as tablet and laptop 143 26.43% desktop 82 15.16% other 2 0.37% Why do you choose e-books?
Chart 1
For what reason you may choose e-book reading?
Chart