The author of this article Mrs. Denise Davis is the director of the Office for Research and Statistics of the American Library Association. This shows that Mrs. Davis is capable of accessing and is responsible for the reports mandatory for each library across America to turn in each fiscal year, these reports are used to determine what changes the libraries need to implement to better serve the public. Given her credibility to write on such topics she then chooses a topic each year to write on to prepare libraries and librarians across the country for the upcoming years. In 2010 Mrs. Davis chooses to write her paper on eBooks and their increasing popularity throughout the American population as well as the difficulties libraries have encountered
…show more content…
Because Mrs. Davis makes her audience aware of the lacking data it furthers her credibility and proves that she is only interested in giving the facts and educating her audience. The author then explains that in the past fiscal year there has been a decrease in print circulation, this correlates to the rise in video and audio circulation. 10-year period fiscal year 1999-2008 video materials per capita increased from 73.5 video materials per 1,000 people to 166.7 a rise of about 126.6 percent. Audio materials also increased during this period, rising from 112.4 materials per 1,000 people in fiscal year 1999 to 168.2 in 2008 about 49.6 percent. (Denise Davis, Research and Statistics on Libraries and Librarianship in 2010, ALA.org). This determines that the public is becoming more interested in movies and audio-books than the traditional paper format. This is likely due to younger audiences frequenting the libraries and preferring the new technologies for recreation. This also shows the overall decrease of interest in paper books. However the author also makes aware that this has actually led to an increase in the use of public libraries likely sprouting from the younger generations and their preference of newer technologies. Although public libraries have had more traffic in total all public libraries, …show more content…
This is rather logical and correlates to the age group frequenting the academic libraries, the echo boomer generation who is more than likely their current audience seems to prefer an electronic formats to paper books. However this means trouble for the library staff to keep up with the changing times and formats. It is beneficial to look at the numbers coming from these academic facilities so that we can possibly learn how to integrate some of these tactics and assist the other variations of the library. One of the factors seems to be pricing of the e Readers, in a poll created by Forrester Research most people refused to buy an e reader that was over one hundred dollars. However the Kindle unit price dropped from about $350 in 2008 to $253 in 2010, but also accounted for an estimated 4.4 percent of Amazon’s total sales in 2010 ($27.5 million).11 Consider if the price were to drop to $100 - the barrier point reported in 2009. What might the Kindle price point be in 2011, having already dropped nearly 28 percent in two years? (Denise Davis, Research and Statistics on Libraries and Librarianship in 2010, ALA.org). If these prices are already dropping this low will anyone give the price of an e reader as reason of why they do not currently own
Because Mrs. Davis makes her audience aware of the lacking data it furthers her credibility and proves that she is only interested in giving the facts and educating her audience. The author then explains that in the past fiscal year there has been a decrease in print circulation, this correlates to the rise in video and audio circulation. 10-year period fiscal year 1999-2008 video materials per capita increased from 73.5 video materials per 1,000 people to 166.7 a rise of about 126.6 percent. Audio materials also increased during this period, rising from 112.4 materials per 1,000 people in fiscal year 1999 to 168.2 in 2008 about 49.6 percent. (Denise Davis, Research and Statistics on Libraries and Librarianship in 2010, ALA.org). This determines that the public is becoming more interested in movies and audio-books than the traditional paper format. This is likely due to younger audiences frequenting the libraries and preferring the new technologies for recreation. This also shows the overall decrease of interest in paper books. However the author also makes aware that this has actually led to an increase in the use of public libraries likely sprouting from the younger generations and their preference of newer technologies. Although public libraries have had more traffic in total all public libraries, …show more content…
This is rather logical and correlates to the age group frequenting the academic libraries, the echo boomer generation who is more than likely their current audience seems to prefer an electronic formats to paper books. However this means trouble for the library staff to keep up with the changing times and formats. It is beneficial to look at the numbers coming from these academic facilities so that we can possibly learn how to integrate some of these tactics and assist the other variations of the library. One of the factors seems to be pricing of the e Readers, in a poll created by Forrester Research most people refused to buy an e reader that was over one hundred dollars. However the Kindle unit price dropped from about $350 in 2008 to $253 in 2010, but also accounted for an estimated 4.4 percent of Amazon’s total sales in 2010 ($27.5 million).11 Consider if the price were to drop to $100 - the barrier point reported in 2009. What might the Kindle price point be in 2011, having already dropped nearly 28 percent in two years? (Denise Davis, Research and Statistics on Libraries and Librarianship in 2010, ALA.org). If these prices are already dropping this low will anyone give the price of an e reader as reason of why they do not currently own