The Dvd Player Case

701 Words 3 Pages
a. DVD recorder/player: The factors that are important in determining the promotion program for a DVD recorder/player are the target market in which the company is aiming for please. The advertising of DVD recorder/players involved marketing the new product to movie watchers, so the majority of the advertisement was aimed towards exposing the benefits of replacing a home VHS player with a DVD player. For sales promotion and PR, DVD companies invested in discounts and rebates the help spur on customers making the switch to the new entertainment medium. In regards to direct marketing and personal selling the DVD makers needed to full gauge the appeal of this new product, so direct marketing and personal selling enabled the industry to get …show more content…
Residential homes: The factors that are important in determining the advertisement of a residential home should include the housing market where the home is located, the total costs of the property, the time frame desired to sell the home. The previous factors would shape the advertisements for residential homes because they all are vital to exactly the type of person that may eventually purchase the home. Sales promotion for a residential home would have separate issues that are not relatable to the marketing of a laptop computer or DVD player, so there would be any discount or rebates. However, the sales promotion for a residential home would have to consider how soon the homes needs to be sold, and the type of person the realtor is hoping to sell the home to. The best type of sales promotion for a home would involve holding an open house. An open house is the closest promotion to a display or a demo, and what generate more homes sales than getting the buyer into the home. In regards to PR, events, direct marketing, personal selling, the same factors that apply to the sales promotion strategy will apply to those promotion …show more content…
“There is a vast amount of importance in airlines keeping their brand in front of the public, and what too many companies do not understand is that people’s memories fade and younger prospects may not know the reasons why they should fly on your airline if you do not remind them” (Kalb, 2013) The activities of a sales promotion would include advertising, product planning, and sales. Successful airlines have the ability to leverage the company brand to achieve success within the marketplace. Incentives such as early purchasing will result in cheaper ticket prices for the customers of the airlines. Additionally, airline companies offer special rates to certain city depending on the time of year. Generally, they use this as an incentive to generate sales to cities that have a lot of seasonal travelers. As a result, these destinations have slow periods of travel, so the airline will offer better rates in the slow season for these cities which can generate unexpected stream of revenue. "Additional sales promotions includes: early boarding, preferred seating, free snacks, and drink coupons" (Fromm, 2013). All these promotions help airlines achieve a successful promotion

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