In this situation I am focusing on Younger Adults aged 18 – 30. These will typically be people who are full time students or have full time jobs and will most likely have children. This category of people are extremely busy and schedule oriented and do not have time for many leisure activities nor have a high income. My product, which is portable cereal, not just a cereal bar but a cereal brand sold and packaged (separately) with milk allows people to eat one of their favorite breakfast meals in the car or at work. Why is the only place one can eat cereal at home sitting down? For this Advertising campaign I would put most of the focus into streaming media or radio advertisement. Most people in this group will probably not have cable or the
