Dunkin’ Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular, decaf, flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned the number one ranking for customer loyalty in the coffee category by Brand Keys for nine years running (Brandkeys, 2017). Dunkin’ Donuts has been a daily ritual for millions of people and has offered guests delicious food, beverages and friendly service at a great value. Dunkin’ Donuts success is dependent in large part upon their ability to maintain and enhance the value of their brands, their customer’s connection to the brands and a positive relationship with their franchises. In this paper, I will conduct
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With over 130 years of franchising experience, Dunkin' Brands strength is in their vision to deliver high quality food and beverages quickly, affordable and conveniently in a welcoming environment. According Abraham (2012), “An organizations strengths traditionally include adequate financial resources, strong cash flow, brand recognition, effective advertising and promotion, consistent high quality in products and services, product-innovation skills, proven management and a visionary CEO, strong leader” (p. 137). Strategically, it is important to identify an organization’s strengths to define what the company already does well. This area is important because a company’s strengths are generally the internal focal point of the business plan, knowing these and communicating them to the customer instills the confidence needed to keep business intact (Abraham, 2012, sec 5.2, pp. 136-138). Berman (2012) noted, “There are nine questions that should be asked during a SWOT analysis to answer a company’s strengths” (Berman, 2012). Dunkin’ Donuts strengths include: Great reputation and convenience for quality products and customer service around the world; Brand is recognized globally; Competitive pricing; Worldwide chain of franchisees totaling to 11,300 locations across 36 countries; Effective marketing and advertising strategies via T.V commercials, promotions, website, major sports teams and figures; Customer base retention by issuing coupons and discounts, example …show more content…
Abraham (2012) noted, “Threats can include low-cost foreign competition, slow industry growth, costly regulatory requirements, adverse effects of a recession, growing bargaining power of customers and suppliers, changing buyer tastes and needs, demographic changes that adversely affect the company, increasing interest rates and raw-material shortages” (p. 141). Failing to understand your competition, the changing market, your customer values, and the unforeseen forces that occur in an industry can negatively impact your organization if left ignored or un-addressed. Berman (2012) noted, “There are eleven questions that should be asked during a SWOT analysis to answer a company’s threats” (Berman, 2012). Dunkin’ Donuts threats include: Strong competition with quick service restaurant segment is highly competitive, and competition could lower their revenues; Dunkin’ Donuts success is dependent in large part upon their ability to maintain and enhance the value of their brands, their customer’s connection to the brands and a positive relationship with their franchisees; Brand value can be severely damaged even by isolated incidents, particularly if the incidents receive considerable negative publicity or result in litigation; Raw material costs for coffee; Cyber Threats, if Dunkin Donuts or their franchisees or licensees are unable to protect their
With over 130 years of franchising experience, Dunkin' Brands strength is in their vision to deliver high quality food and beverages quickly, affordable and conveniently in a welcoming environment. According Abraham (2012), “An organizations strengths traditionally include adequate financial resources, strong cash flow, brand recognition, effective advertising and promotion, consistent high quality in products and services, product-innovation skills, proven management and a visionary CEO, strong leader” (p. 137). Strategically, it is important to identify an organization’s strengths to define what the company already does well. This area is important because a company’s strengths are generally the internal focal point of the business plan, knowing these and communicating them to the customer instills the confidence needed to keep business intact (Abraham, 2012, sec 5.2, pp. 136-138). Berman (2012) noted, “There are nine questions that should be asked during a SWOT analysis to answer a company’s strengths” (Berman, 2012). Dunkin’ Donuts strengths include: Great reputation and convenience for quality products and customer service around the world; Brand is recognized globally; Competitive pricing; Worldwide chain of franchisees totaling to 11,300 locations across 36 countries; Effective marketing and advertising strategies via T.V commercials, promotions, website, major sports teams and figures; Customer base retention by issuing coupons and discounts, example …show more content…
Abraham (2012) noted, “Threats can include low-cost foreign competition, slow industry growth, costly regulatory requirements, adverse effects of a recession, growing bargaining power of customers and suppliers, changing buyer tastes and needs, demographic changes that adversely affect the company, increasing interest rates and raw-material shortages” (p. 141). Failing to understand your competition, the changing market, your customer values, and the unforeseen forces that occur in an industry can negatively impact your organization if left ignored or un-addressed. Berman (2012) noted, “There are eleven questions that should be asked during a SWOT analysis to answer a company’s threats” (Berman, 2012). Dunkin’ Donuts threats include: Strong competition with quick service restaurant segment is highly competitive, and competition could lower their revenues; Dunkin’ Donuts success is dependent in large part upon their ability to maintain and enhance the value of their brands, their customer’s connection to the brands and a positive relationship with their franchisees; Brand value can be severely damaged even by isolated incidents, particularly if the incidents receive considerable negative publicity or result in litigation; Raw material costs for coffee; Cyber Threats, if Dunkin Donuts or their franchisees or licensees are unable to protect their