SWOT Analysis Of Aston Martin

Better Essays
It has been analysed from above models that Aston Martin have some influences that might have an impact on their business, from their products to the sales and their customers. From Aston Martin’s SWOT analysis it is clear that they are growing stronger, they maintain sold bond with their suppliers and making cost effective distributing channel of their product to consumer, this results in various revenue path and helps in making customers aware of their brand. As discussed Aston Martin aims at targeting young customers that are head strong and generally appreciate in buying sleek and fast gadgets. In order to target their young customer, the brand has created power image which can be experienced and shares by all car lovers all around the …show more content…
To be different and help generate greater market share the company works on Vantage GT in order to make every journey memorable for the driver. With authentic responses of a racer, it gets alive at drivers every touch exciting and gregarious experience. The real essence of a sports car, GT’s 4.7 liter V8 engine carries out impressive feels and figures something special in any type of environment (Holweg & Podpolny, 2009)
The strategy for Aston Martin will mainly aim at building up competitive benefit and lowering down the gear of this investment ratio, thus delivering high earning for less spend.

Strategy
…show more content…
One of the reasons is that already existing brands have their loyal customers, and to develop the trust of new target market will be quite uncertain. Another factor is that numbers of dollar millionaires who are spending on higher end groups are encouraging several luxury car makers to start operations in Korea including Volkswagen AG's Bugatti and Bentley, BMW's Rolls-Royce and Ferrari SpA. As too look out for bigger market share before nurturing new market, Aston Martin needs to out an effort to connect with the customers and stronger the relationship with

Related Documents

  • Decent Essays

    Ferrari Case Study

    • 1499 Words
    • 6 Pages

    Ferrari strive to maintain and enhance the power of the brand and the passion inspire in clients and the broader community of automotive enthusiasts by continuing rigorous production and distribution model, which promotes hard-to-satisfy demand and scarcity value in Ferrari cars. (Ferrari, 2016). Source: drawpack.com If we fit Ferrari in this frame, the company has strong value proposition for the customers. The company has tight controls over the quality production, brand image and quantity of the production. The cars produced by the Ferrari are also very innovative and often exceed the customers’ expectations.…

    • 1499 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    The quality of the features or performance is key in terms of satisfying the customer. A customer must get the quality it expects and pays for. A product can be offered with many features or a stripped down version. The likes of car companies can offer different varieties of a model to attract customers. Being the first company to introduce a feature can be the biggest tool a marketer can have over the competition.…

    • 942 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Case Study: Aston Martin

    • 1059 Words
    • 5 Pages

    However, Advertising in various countries should take different cultures into consideration. Price in the marketing mix of Aston martin cars:  Premium pricing: Aston martin charges very high price for its high end cars. Premium pricing allow customers to have an idea of the sophistication and brand status of the car. High tech and quality Aston Martin cars are sold at very high prices. People in the marketing mix of Aston martin cars:  Employees, Staff &Sales representatives: employees and staff should be given adequate training to work on the cars and sales representative should have enough knowledge about the cars to be able to advise customers about it.…

    • 1059 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    To fulfil the demands of the consumer these four components must be understood and met (Business Case Studies, 2015). According to King (2015) classic car rental is cheaper and most popular in the United States. It would therefore be in the interest of the business to establish the company in United States. Merged with an already established business, it would gain more public recognition in an already diverse and large market (King, 2015). Online care hire booking has a seen a great amount of success and growth over the years among tourists particularly (King, 2015).…

    • 1147 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Kantanka Motors Case Study

    • 1480 Words
    • 6 Pages

    As a strong determinant of the lifestyles and values that characterise a society, moreso the selected target market for automobiles for Kantanka Motors, the sociocultural factors influence the ability of the firm to procure resources, markets its goods (Kantanka range of vehicles), and function properly within the society. The business isn’t an isolated island. This will help the company better understand its customers, and various stakeholders. Factors such as the social satisfaction customers, literacy levels, level of social and cultural cohesiveness and conflicts, ethical beliefs, extent of social satisfaction. Specifically, the company could benefit from the gradual growth in income of consumers, possible shifts in consumer preferences for high end cars, the need to feel patriotic in procuring made in Ghana vehicles, among others, even as it positions itself to satisfy consumers on the lower income strata by producing salon vehicles.…

    • 1480 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    This is a huge advantage for Ford which invests large amounts of money to produce fuel-efficient engines and has had some success with its Ford Fiesta and Ford Focus ECOnetic models. There is also opportunity for automakers to enter into new markets by making strategic partnerships with other automotive firms. Alliances can make research and development costs decrease and offer a win-win opportunity for all parties by gaining some new…

    • 762 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Tesla Swot Analysis Essay

    • 875 Words
    • 4 Pages

    Several opportunities can help Tesla Inc. company improve its overall competitiveness and financial standing in the automotive market globally. The opportunities at Tesla include; global expansion of sales, global expansion of supply chain and business diversification. The global expansion of sales must be considered by Tesla as illustrated in its weaknesses. The basis of this opportunity is on the significant growth of the economy of other countries where there is the insignificant presence of the company. The global expansion of supply chain supports the expansion of global sales and production.…

    • 875 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Distinct brand image The BMW brand is defined by high marketing budgets and high quality inputs, and is therefore considered to be more luxurious and better quality than other brands. Since 1975, customers have maintained a distinctive brand image, and they want to make a statement by buying a BMW car, just as BMW marketing ensures that driving pleasure is the same as the ultimate driving machine. This has led new entrants to have to allocate high budgets to brand their products, so it is as good as BMW to attract customers. High initial R&D investments To be successful in the high-end automotive industry, focusing on the design, production, quality management and technical aspects of the continuous development. New entrants need to set up…

    • 879 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Jaguar Land Rover Merger

    • 1398 Words
    • 6 Pages

    As part of a larger strategy to grow in the automotive sector; ii. Opportunity to participate in two fast growing auto segments (premium and small cars), and to build a comprehensive product portfolio with a global footprint; iii. Unique opportunity to move into premium segment with access to world class iconic brands; iv. Sharing of best practices between the three brands, leading to better organizational growth and development; and v. Long-term benefits from component sourcing, low cost engineering and design services, leading to lowering costs and increasing public outreach In order to finance the takeover, Tata planned to utilise some of its cash resources and raise further capital from floating equity and taking some market debt. However, financing the deal was not the main issue.…

    • 1398 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Conformity and tradition Hyundai put Customer First as core value because its sees itself as customer orientated. The company believes in commitment and to exceed customers expectations. Reputation influences consumers in a far greater way than could ever be measured on a balance sheet. They promote a customer-driven corporate culture by providing the best quality and impeccable service with all values centered on our customers. The recall of the cars pushed Hyundai into reviving their strategy in order to restore their reputation and be customer centric.…

    • 941 Words
    • 4 Pages
    Decent Essays