Mercedes Benz Cars Case Study

Improved Essays
My vision for the future of Mercedes-Benz extends far beyond the creation of a new class of vehicles powered by batteries simply because in my eyes, that is not innovation. Mercedes SLV, standing for Solar Luxury Vehicle, will be the most innovative class of vehicles the world has ever seen. In this lineup we will feature three different types of current Mercedes-Benz cars: a sedan, sports coupe, and a suv that have been upgraded and slightly restyled to fit the SLV brand name. The sedan we will be using is the Mercedes-Benz E350 4MATIC sedan, rebranded as the Mercedes E350 SLV. The sports coupe will be the Mercedes-Benz SLK350 Roadster, rebranded as the Mercedes SLK350 SLV. The third and final car in the lineup will be the Mercedes-Benz GL450 4MATIC SUV, rebranded as the Mercedes GL450 SLV.
This will be the only mass produced lineup of cars which feature the revolutionary SolarWindow™ glass made by SolarWindow Technologies. These all new transparent solar panels and coating are capable of generating up to 50 times the power than traditional solar cells, allowing them to replace all glass with zero changes in visibility for the driver. This technology will be applied to every piece of glass on the new lineup,
…show more content…
As with all other luxury car brands, our main target market is middle aged people who are either considered upper-middle class or upper class. This includes people having incomes that exceed $100,000 such as entrepreneurs, doctors, lawyers, architects, engineers, and corporate executives among a multitude of other careers. In this general segment, we are targeting individuals who strongly support eco-friendly and sustainable living, but cannot compromise in terms of the luxury experience, technology, safety, and most importantly driving

Related Documents

  • Improved Essays

    The new Mercedes-AMG GLC 63 has been spotted on mule testing recently almost undisguised. This trim is going to join compact SUV competition on auto market. Even though the details are not complete yet, there are several changes found on the tested vehicle. Here is the update on it. Power and Specs Under that long hood, the SUV will be empowered by twin turbocharged V8 4.0 liter engine that produces up to 503 hp of power output with 516 lb-ft of torque performance.…

    • 401 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Mercedes Gallup is recognized as a (RN3). Mercedes is a registered nurse, board certified in college health and public health, CPH certified and public health nurse. Currently, she is in the process of obtaining her MPH at California State Northridge. During the time of attending California State Bakersfield she obtain her bachelors degree in nursing. Once in her field she realized she did not like the hospital or the skilled nursing setting.…

    • 900 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    There is a consistent ideology of what a woman is supposed to be, what she should look like, or how she should behave. This all falls under the patriarchy, which has always been in favor of men, with women questioning the role they play, or how much actual control they have over their own lives. The memoir by Catalina de Erauso, Lieutenant Nun perfectly tells the story of a woman entering the patriarchy as a male so she is able to explore the new world. Erauso the main character shows us an astute rebellious woman who is privileged through her basque status. Maria Ruiz de Burton’s Squatter and the Don, is a wonderful novel that tells the story of multiple characters and how they dealt with the new American coming into California, shortly after Mexico signed the Treaty of Guadalupe Hidalgo.…

    • 939 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Tesla Case Study

    • 917 Words
    • 4 Pages

    Tesla Motors Overview Tesla Motors was founded in July 2003 by Martin Eberhard and Marc Tarpenning with Elon Musk joining the company in February of 2004 providing the majority of the company’s financing in the beginning. The goal of Tesla was and still is to create affordable electric vehicles to the mass market. The initial goal was to start with a premium sports car for early adopters which would then help to finance the company’s sedans and compacts. Today, Tesla has established itself as a market leader in the development and innovation of the electric car.…

    • 917 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Audi Vs Tesla Essay

    • 835 Words
    • 4 Pages

    Each and every all-electric vehicle to be unveiled in the past few years has been aimed at Tesla’s current or future models. The latest in this herd are two famous European luxury car makers, Audi and…

    • 835 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    The Chevrolet Corvair case… The task at hand is to outline or demonstrate the ignorance of a professional engineer with regards to the public health and safety and how this in overturn adversely affected or impacted the engineering outcome. Briefly a professional (a profession) by simpler definition is personnel who have a strong foundation in the principals of physics and exercise sound judgment when designing and analyzing such systems (Young, Michael; M&Y consultants and trainers (PTY) Ltd, 2016). There are attributes to which this definition extends (Fleddermann, 2008). Engineers, as other professions, are necessary to the functioning of society. They hold paramount the duties and responsibilities to society and have obligations in performing these duties by doing the right thing (they must act morally in their role as engineers), despite any cost (e.g. losing a job).…

    • 1399 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Carmax Target Market

    • 461 Words
    • 2 Pages

    These groups of people are not buying their first car, so they tend to spend more money and look for a luxury and a safe car. Retried buyer wants comfortable, nicely equipped vehicles at a reasonable price. They will want a vehicle that will last for years and more. • Single Buyers: These group of buyers might be single students or single working professionals. Single students are most likely to buy an economical car for their needs, while working professional would buy a flashy, fast car as money don’t seem to be an issue for this group.…

    • 461 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    Plug In Cars

    • 1412 Words
    • 6 Pages

    The plug-in vehicle, gives you the choice to have it charge from windmills, solar panels, or from the grid, which would contribute to cleaner air. By using clean energy sources, keeping daily trips below the battery range, and educating more people about buying plug-in vehicles, the plug-in hybrid vehicle, will be the car that takes us into the…

    • 1412 Words
    • 6 Pages
    Superior Essays
  • Great Essays

    Hoai Bui Narratives A marvel of modern engineering and design, V6 engine, front wheel drive, a sleek, black design with a silver trim. My mom’s Lexus RX350 has taken me everywhere. I can still remember the day she bought it. It was like Christmas. I was thrilled to be able to ride in an SUV and we went for a test run.…

    • 1275 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Mercedes Benz Case Study

    • 908 Words
    • 4 Pages

    Introduction Mercedes-Benz is a multinational brand of the German maker Daimler AG, the brand is utilized for extravagance vehicles, transports, mentors, and trucks. Mercedes-Benz is headquartered in Stuttgart, Germany. The name initially showed up in 1926 under Daimler-Benz which is generally viewed as the main vehicles. Mercedes-Benz is a piece of the "German Big 3" extravagance automakers, alongside Audi and BMW, which are the three top of the line extravagance automakers on the planet Mercedes-Benz conveys a full scope of traveler, light business and substantial business hardware. Vehicles are produced in various nations around the world.…

    • 908 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Introduction We would argue that premium automobile industry and more specifically BMW; possess a global strategy. Within in this paper we will examine the strategy of the premium automobile industry as well as that of BMW’s through examples of each company’s actions. Furthermore; a discussion regarding the business structure of the company will be held. Once the structure has been identified we will explain why this all fits together and works; ultimately giving BMW a competitive advantage. In this paper we will regard the premium automobile industry as being Mercedes-Benz, BMW, and Audi.…

    • 1210 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    3.6. Industry Driving Force Automotive industry is facing tough challenges in the future. There are some challenges that carmakers need to address to sustain their profitability. Some industry driving forces that will shape the future of the automobile industry are as follow: 1. Shift in consumer demand.…

    • 722 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Segmentation Demographic: Age: 35 to 55 years old Generation: Mid Generation Gender: 90% are male Education: 39% post graduate degrees, 79% college graduates Occupation: Professionals, entrepreneurs, high-profile individuals, 82% are self-employed Income: Annual income of USD 200K - 400K Psychographic: Consumers owning a Ferrari is consistent with their self-identity as connoisseurs of the very best Their satisfaction comes from the cars incomparable aesthetics and superior engineering Let others know that they are members of an elite class…

    • 2187 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    With the consumer preference change in the beginning of the 21st century, the consumers wants, needs shifted and so did BMW’s marketing strategies and marketing segments. BMW grew a variety with the BMW brand. BMW adapted to the change and introduced 1 Series, 6 Series, X Series, Z4 Roadster, M Series, Hybrids and BMWi. 1-Series was created for price conscious consumers with families and active, “modern mainstream.” The 7-series redesigned for the wealthy, luxurious consumer with more comfort, “upper conservatives.”…

    • 837 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    As the automobile industry evolves, the decision to find a new primary fuel source becomes increasingly important. Fossil fuels, coincidentally named, are an aging method of a power source. Many believe electric cars are the future, this however is not the solution. Electric cars are making progress admitting, however they are still lacking practicality as well as affordability. Despite the fact electric cars produce zero emissions, they are not a suitable replacement for internal combustion engines for the sheer fact that electricity still requires a production source behind the outlet, moreover, battery technology is not advanced enough yet.…

    • 881 Words
    • 4 Pages
    Improved Essays

Related Topics