Precision Consulting has performed an analysis of CanGo’s operations, market, and financial reports to present recommendations that would help CanGo Board Members make informed decisions, set and achieve organizational goals. Our report includes SWOT Analysis that is a structured planning method, focused on tactical and strategic management issues. Market research includes analysis of book sales, digital media, and online gaming. Competitive Analysis covers market segments and competitive advantage strategies. Financial Analysis shows CanGo’s ratios, comments on current financial state, and provides recommendations for financial health improvements. Goals, objectives, and actions needed to reach these goals are outlined in Strategic Planning
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According to Aghamirian and Dorri, (2015) “Competitive advantage is a concept based on economic theories on competitiveness of organizations, emphasizing their particular value in resources that they dispose of, as well as the products and services offered in the market” (p. 65). The competitive analysis will help CanGo standout from its competitors, develop points of difference, recognize competitors, and reevaluate core competencies. CanGo’s major competitors are Amazon, Apple, and Walmart. Each company shares the market of selling books, CDs, music, and movies. CanGo’s new venture into online gaming will add to its list of competitors such as GameFly. We will focus on Amazon, Apple, and GameFly, which will help CanGo develop a competitive strategy over its …show more content…
Nowadays Amazon is the biggest online bookseller. Aside from being the biggest bookseller Amazon expanded its business to selling movies, music, and games among other items. Amazon’s ease of online shopping and providing a “frictionless shopping” to keep the process simple and fast has created a loyal customer base (Spector, 2008). Amazon is CanGo’s biggest rival as Amazon also provides purchases of downloadable and print books. A competitive advantage of Amazon is that it allows customers that have purchased a printed book to download the same eBook for only $2.99 years later (Porter, 2013). Amazon’s launch of its Kindle tablet has allowed Amazon to boosts customer spending by $443, (Porter, 2013). Amazon Prime gives customers free shipping, access to Amazon Video which allows customers to stream some movies for free and access to original Amazon programs, (Porter,
According to Aghamirian and Dorri, (2015) “Competitive advantage is a concept based on economic theories on competitiveness of organizations, emphasizing their particular value in resources that they dispose of, as well as the products and services offered in the market” (p. 65). The competitive analysis will help CanGo standout from its competitors, develop points of difference, recognize competitors, and reevaluate core competencies. CanGo’s major competitors are Amazon, Apple, and Walmart. Each company shares the market of selling books, CDs, music, and movies. CanGo’s new venture into online gaming will add to its list of competitors such as GameFly. We will focus on Amazon, Apple, and GameFly, which will help CanGo develop a competitive strategy over its …show more content…
Nowadays Amazon is the biggest online bookseller. Aside from being the biggest bookseller Amazon expanded its business to selling movies, music, and games among other items. Amazon’s ease of online shopping and providing a “frictionless shopping” to keep the process simple and fast has created a loyal customer base (Spector, 2008). Amazon is CanGo’s biggest rival as Amazon also provides purchases of downloadable and print books. A competitive advantage of Amazon is that it allows customers that have purchased a printed book to download the same eBook for only $2.99 years later (Porter, 2013). Amazon’s launch of its Kindle tablet has allowed Amazon to boosts customer spending by $443, (Porter, 2013). Amazon Prime gives customers free shipping, access to Amazon Video which allows customers to stream some movies for free and access to original Amazon programs, (Porter,