Role Internet Marketing Essay

1163 Words Jun 12th, 2014 5 Pages
School Of Health & Enterprise

Programme Title

Edexcel Extended Diploma Business Level 3
Edexcel Diploma Business Level 3


Unit 12

Internet Marketing in Business

Assignment Title
Marketing Online
Issue Date
Monday 10th March
Hand In Date
Friday 30th May

Students Name

Class Lecturer

Neil Gow
Assessment Criteria achieved









Learning Outcomes

1. Know what role internet marketing has within a modern marketing context
2. Understand the benefits of internet marketing to customers
3. Understand the opportunities offered to businesses by internet marketing
4. Understand the challenges faced by
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This brief must be informed by actual experiences and should take into account both positive and negative responses from customers.

Your pitch should include:

(P3) examples of benefits to customers that have come as a result of internet marketing
(P3) positive and negative case studies of customer experiences of internet marketing
(M1) analyse how internet marketing builds on conventional offline marketing practices.
(M1) give a detailed explanation of the effect use of internet marketing tools to enhance the customer experience.

BRIEF THREE - P4, P5, P6, M2

Present the client with a guide to the practical methodology of marketing online. This should include reference to marketing strategy, including but not limited to the marketing mix, the changes to operations which will result in greater effectiveness and efficiency and the impact of moving from a local to a global business audience. It should also detail the challenges that would face the business and make recommendations on how to overcome them.


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