Direct-To-Consumer Marketing

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The research is essential because it offers a perspective on the developments in the healthcare industry. The surge in revenue within the sector since 2003 has proven that the change in medical cover becoming a need has prompted the change in monetary benefits for hospitals and related facilities (). An evaluation of corporate practices is important to unravel whether the conglomerate is invested in the social interests, or whether the prime objective is to satisfy revenue goals. The Direct-to-Consumer marketing strategy, which is banned in most of the first-world republics, may be a contributing factor to the rise of greed and market exploitation. Subsequently, scrutinizing hospitals in reference to how an institution has evolved through

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