Btec Business Unit 3 Essay

Decent Essays
Tip 1. Social media is a vehicle to build your business, but it is not wise to sell directly from your social media pages. People will interact with you if they feel you have some interesting information, or you can give them tips and advice, but they will soon get fed up with you if you try to sell to them directly. What you need to do is engage with them and get them to visit your blog or website, and from there start to move them on from simply being social media acquaintances.

Tip 2. The best way to get someone from your Facebook page or Twitter page etc, is to tempt them with some free information or gifts which they can obtain if they go to your blog or website. Once they get there you should have an opt in box that they need to fill in with their name and email address in order to get the free information or gifts they want. Once you have captured their email addresses you can then send them more quality content along with promotional material that you can start making money from.
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You may be wondering which sites you should use to promote your business. There are many, many sites that you can use, but I will pick out 5 that I think are crucial to your ongoing success. I would certainly use Facebook and Twitter, which as you are probably aware are enormously popular and can be of great benefit to you. I would also use YouTube, as this site has billions of hits per year, and if you use it in the correct way can get you hundreds of daily visitors to your website. I would use LinkedIn, which many of the big hitters in the internet marketing field use, and which you could forge some very important links with many business professionals. And lastly I would use Pinterest, which is a fast growing and popular social media site that lots of people are raving about and are getting great results

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