Rhetorical Strategy In Matthew Crawford's You Count While I Watch The Gorilla

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For everyone on this planet, there is a constant battle between the brain’s ability to hold on to independent thoughts, and the constant distractions the world has to offer. Billboards, television commercials, internet advertisements; everyone has experienced these intrusive means of promotion. All around society there is constantly something to draw one’s attention to. With that, it’s no wonder why people are less likely to find themselves doing tasks such as reading the newspaper, watching old films, or doing other things that aren’t as fast-paced as they are currently are. Both authors address the issue of attention today in Matthew Crawford’s piece “Attention as a Cultural Problem”, and Cathy Davidson’s “You Count While I Watch the Gorilla.” Evidence of rhetorical strategy is apparent throughout the text, and implemented to …show more content…
This is where rhetorical strategy becomes most evident. When analyzing Crawford’s piece, ethos radiates throughout. By using personal stories and aforementioned anecdotes, the author builds emotions by giving a readers new perspective on the person writing the paper. While the author does not build ethos, Davidson does use personal pronouns to explain the objective of the book written. This is appropriate, as ethos would not really flow with the tone of the mostly factual piece.
In “Attention as a Cultural Problem”, the author uses logos very strategically, Crawford uses very logical statements, but then simplifies topics and ideas by putting in personal experience. Crawford also implements use of mentioning the cause and effect of the lack of attention in society. One example of this is when the text states “One consequence of [overstimulation] is that we are becoming more alike (Crawford 45).” Even though lots of ethos is used, Crawford, like Davidson also uses logos, like when various studies on what distracts a person while driving are

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