Ratan Tata Essay

974 Words Sep 15th, 2012 4 Pages

1. Source Problems:

This is a general statement of the underlying, fundamental problem or core issue. It is important to distinguish between symptoms of the problem, and the problem itself. Frequently the source problem precedes the current problems in the case. (one short paragraph)

(medical example: tonsillitis)

2. Secondary Problems:

These are more specific, current and observable problems and derive from the source problem. They frequently are the problems immediately evident in the case. Do not write three sections: all problems should be listed under short or long term. (Three quarters of a page).

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in order to reorganise data to yield not-so-obvious facts. These “new” facts can be used as case evidence in support of problem definitions and proposed solutions. Economic, financial and marketing data should be analysed. Theory, concepts, models and research evidence should be used as key to open the case. “Course language” should be integrated with “case language”. High marks require skilful integration of concepts and case evidence. This section should comprise 50% of the report. (three pages)

4. Criteria of Evaluation: Goals (Objectives/Performance Targets/KPI’S/Decision Criteria), and Their Time Frames.

Clear, concise statement of the goals, standards, targets or objectives that the analyst will use to measure the effectiveness of alternatives considered. Alternatives are tested against these criteria to assess their effectiveness in solving the problem. This is a statement of what you want to accomplish; alternatives describe how you plan to accomplish it. These are decision rules or decision criteria. Examples: a 10%return on investment by 2012; a 25% share of the medium car market segment by 2011; elimination of industrial strikes for at least a two-year period. Criteria should look like table 2.3 Some Typical Business Objectives in Hofer’s reference at ECMS. (half page)

5. Alternatives:

A comprehensive listing of all major feasible courses of action open to the decision-maker.

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