Ratan Tata Essay examples

2769 Words Sep 30th, 2013 12 Pages
1.0 PRoblemS DEFINITION 1.1 Types of Strategies used for Local and International Markets
Under the International Strategic Management approach, companies can choose to either venture their business towards the Global or Regional strategy.
The Global Integration strategy looks at production and distribution of products and services of a homogenous type and quality on a worldwide basis. National Responsiveness strategy requires understanding of individual consumer tastes imposed by autonomous governments and agencies. To further understand the Global and National strategies, we look into the two-dimension matrix below. (textbook, pg277)

Global Strategy
International Strategy
Transnational Strategy
Multi-domestic Strategy
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Aside from this example, Tata Group has also proven that the goods and services they produced have subsequently benefited the people in India. As such would be the Solar system project which helped villages circulated off the power grid with power. Tata Group made power available to these villages at an affordable price.

International businesses under Tata Group’s umbrella develop its international strategy depending on the nature of the industry, opportunities and competitive dynamics at global stage of each operating company. We look at each of the strategy available and the application of Tata Companies to them. (Tata Group, 2012)

1. Global Strategy – Such example would be Tata Global Beverages, the Good Earth brand specialises in flavoured and herbal teas. The recent re-launch in the US with 12 new organic blends, had the original sweet and spicy flavoured Good Earth still the most popular blend. Good Earth teas have also made a successful UK debut. (Tata Group, 2012)

2. International Strategy – Such example would be The Indian Hotels Company Limited (IHCL) and its subsidiaries the Taj Group. Taj Hotels Resorts and Palaces is one of Asia’s largest and finest group of hotels, comprising 93 hotels across India and 16 international hotels in Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East. Each Taj hotel offers an unrivalled fusion of warm Indian

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