Ratan Tata Essay examples
Under the International Strategic Management approach, companies can choose to either venture their business towards the Global or Regional strategy.
The Global Integration strategy looks at production and distribution of products and services of a homogenous type and quality on a worldwide basis. National Responsiveness strategy requires understanding of individual consumer tastes imposed by autonomous governments and agencies. To further understand the Global and National strategies, we look into the two-dimension matrix below. (textbook, pg277)
Multi-domestic Strategy …show more content…
International businesses under Tata Group’s umbrella develop its international strategy depending on the nature of the industry, opportunities and competitive dynamics at global stage of each operating company. We look at each of the strategy available and the application of Tata Companies to them. (Tata Group, 2012)
1. Global Strategy – Such example would be Tata Global Beverages, the Good Earth brand specialises in ﬂavoured and herbal teas. The recent re-launch in the US with 12 new organic blends, had the original sweet and spicy ﬂavoured Good Earth still the most popular blend. Good Earth teas have also made a successful UK debut. (Tata Group, 2012)
2. International Strategy – Such example would be The Indian Hotels Company Limited (IHCL) and its subsidiaries the Taj Group. Taj Hotels Resorts and Palaces is one of Asia’s largest and ﬁnest group of hotels, comprising 93 hotels across India and 16 international hotels in Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East. Each Taj hotel offers an unrivalled fusion of warm Indian