Propaganda Used In Political Campaigns

Today’s children are constantly surrounded by advertisements. It is important for them to be able to be able to or start becoming able to think and listen critically to these advertisements and judge whether or not the product in question is reputable. One ways that advertisements try to persuade people is through propaganda. There are many different propaganda devices such glittering generality, name calling, bandwagon, testimonial, card stacking, and rewards. All of these devices either appeal to a person’s character, person’s emotions, or by using reason.
Glittering generality is referred to in the text as, “propagandists use generalities such as “environmentally safe” to enhance the quality of a product. Even though the generality is powerful, listeners need to think beyond it to …show more content…
This form of propaganda normally puts a bad label on the opposite person in the campaign. An example of this would be https://www.youtube.com/watch?v=4ci9DAuRPRE
The bandwagon device is used when commercials claim that everyone else is using or recommending their product. It is important to note whether you think that a lot of people are actually recommending this product. A commercial using this device is https://www.youtube.com/watch?v=EQAJkOJcc6g
Testimonial is when a commercial present a product with a celebrity. It is important to be able to look past the person advertising the product and think about if that person is even a reputable person to endorse such a product. An example of this would be https://www.youtube.com/watch?v=0nBxcMImubk
Card stacking is explained in the book as when, “Propagandists often use only items that favor one side of an issue; unfavorable facts are ignored.” For views of these advertisements to have a clear view of the product that have to seek out extra information. An example of this type of advertisement would be