Stereotypes In Schools

The average American child sees over 100 advertisements a day, as the American Psychological Association claims. It seems like an outrageous quantity, but it is quite true if thought about. A child sees advertisements on television, computers, cell phones and sometimes even in the classroom or in schools, the only place that they are supposed to be free from the outside world. Advertisers have decided that if they want to strike gold, they need to target young children, especially due to the fact that they greatly influence what their parents spend their money on. It is quite shocking how advertisers use tactic to influence a child’s mind by practically brainwashing them with manipulative advertisements that star mascots or use toys or other …show more content…
Advertisers will spend about $15 billion a year on ads directed at children. In the documentary “Ads in Schools”, an Australian-based documentary opposing advertising in schools, they explain that advertisers target kids because they impact what their parents buy, and so they make deals with schools to let the company put their products or advertisements in school for goods or services, such as extra playground equipment. The documentary uses the Australian company Cole’s as an example of advertisers targeting schoolchildren. Cole’s has an in-school fundraising program where if parents buy their goods, children will receive toys or gym equipment for school. In truth, as the documentary explains, the goods are really inexpensive, but parents pay an outrageous amount for the goods (such as parents paying $1000 dollars in purchases for one $5 skipping rope). It’s a way to trick children into pressuring their parents to pay an outrageous amount for goods, or for children to establish a loyalty of purchasing goods at Cole’s. The documentary also explains about book programs and how in America, school advertising rates are up, meaning that many more children are prone to fall under the brainwashing side-effects of excessive advertising