Propaganda Techniques In Presidential Elections

Improved Essays
Politics are a big part of life in the United States. Voting for the next president is a very difficult decision to make. We all need to see what goods they will bring to our country, what things will they do for the country, and what things will be greater.The candidates running for president always send messages in their propaganda to convince us. Although the candidates make their own commercial to convince the people, those commercials have different techniques to persuade us and make us feel a certain way to vote for them. Their commercials include different meanings, and different propaganda techniques. They may use propaganda techniques such as Fear, Disapproval, Card Stocking, Glittering generalities, Vagueness, Band Wagon, Snob Appeal and other more. Candidates always think of ways to get people on their side to vote for them as the next president. One way of using their …show more content…
In her ad “Roar” she used the special propaganda techniques called, bandwagon and flag waving. Each person has their background of what they are dedicated to in life. They also have a small descriptions of what they are voting for. Which include, respect, courage, equali, community, fairness, higher wages, debt reliefs, our planet and the future, which is an example of Hilary using the technique bandwagon. She used normal people like us, and their reason for voting for her is saying that the audience should vote for Hillary because of those reasons too. Towards the ending of the video, it shows Hillary Clinton giving speeches of hope and her supporters cheering for her, that’s an example of when this ad included flag waving as another propaganda technique. Hillarys ad has many propaganda techniques, that has convinced people to vote for her. This new ad has convinced many people with these techniques. This ad gives hope for the people in the Unites

Related Documents

  • Improved Essays

    The future of our nation and our democracy depends upon the next generation of electorates. In the ABC documentary An Uneducated Electorate Promotes Democracy's Demise by John Stossel, Richard Dreyfus discusses how uninformed, apathetic, and uninterested electorates will ultimately lead to the demise of the United States’ form of democracy. Moreover, the fault also lies in current cable shows that misinform the majority of impressionable and easily manipulated electorates. As the foundation of our government lies within the citizens, an incognizant electorate will jeopardize and threaten our democracy. Education plays a part in the foundation of democracy.…

    • 703 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    By examining the rhetorical features used in an advertisement, it is possible to determine how an advertisement is meant to appeal to its audience, which allows for the determination of the advertisement’s underlying message. While various strategies can be used in an attempt to appeal to an audience, Jack Solomon makes the claim in his short essay “Masters of Desire” that advertisements often attempt to sell products or ideas by appealing to individuals’ sense of community through populist marketing strategies, playing on the human desire to belong and be a part of a larger community. In her 2016 campaign launch video, “Getting Started,” Hillary Clinton attempts to convince the video’s audience that she is the candidate best suited to be…

    • 1639 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    While studying rhetoric under Professor Hackney, I’ve had the opportunity to analyze many essays and other work such as documentaries. I’ve consequentially been given a perspective such topics as the intellectual, Noam Chomsky, the extravagant homes of the residents of Park Avenue in New York and their influence on the political landscape. In my second paper, I became familiar with the tactics used by many politicians in their campaign advertisements to attract voters and besmear the character of their opponent. The concept of going back over old work to reform and improve old work was unexercised by me, previously. Having a unit of time, distancing one ‘self from the work, to then return with a clearer perception is quite useful.…

    • 501 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Advertisements can be found all over the city no matter where you look. They can be presented by television commercials, print ads on billboards, Internet websites, and even the radio. The reasoning behind these ads is to persuade and argue why their product is more important than others. Sometimes these arguments can be used to persuade certain ideas that people think are right or wrong, and cause an argument socially, politically, or even religiously. Imagine this, it’s 1 a.m. and rearing to the end of the night with you and your friends.…

    • 1461 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    Over many years the art of persuasion has been mastered and has given individuals the ability to persuade the common man. Around 2,000 years ago a Greek philosopher discovered three key methods to persuading anyone. These three methods are known as pathos, ethos and logos. Ethos refers to the image of the speaker that is trying to persuade the audience. Pathos is relating to the emotion of the audience that is receiving the information from the speaker.…

    • 1367 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Once every four years, many of the standard television advertisements are replaced with something much worse: political campaign ads. There are many different types of campaign ads. Among them are characters ads, which serve to establish the good character of a candidate, bandwagon ads, which serve to convince the public that a candidate is best choice because many other people are voting for them, and evidence ads, that use facts to convince the public that a candidate is the best choice for office. There is, however, one type of ad that sparks more controversy than any of the others, the attack ad. The attack ad seeks to dissuade voters from choosing a certain candidate by attacking their character or track record.…

    • 1051 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Rhetorical Rhetoric

    • 1151 Words
    • 5 Pages

    As the 2016 Presidency Election gets closer, debates are heating up. With chaos erupting within the United States and outside of it with their allies, candidates are using a combination of specific dialogue and empathy towards the events to persuade their audience to elect for them for Presidency. This specific dialogue, for the most part, is what communication scholars would label as rhetoric speaking. According to McGraw-Hill Company, Rhetoric Theory is the available means of persuasion.…

    • 1151 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Today, there is a huge debate in the United States over gun control. Unfortunately, in the past three years, school shootings have greatly increased to become a common occurrence. The drastic escalation of mass shootings has created strong arguments for further restrictive laws against assault weapons. Media is an outlet to express persuasive arguments on certain issues and convince the viewers. Advertisements vary from videos for clothing companies to posters on controversial issues; however, all ads have a rhetorical effect that changes the way viewers think, no matter the content.…

    • 990 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    This ad was talking about how life will supposedly get “better” with Reagan as our president. It talks about men going to work, interest rates, inflation, etc. These examples are all a type of propaganda called stacked cards. This ad used an effective primary strategy, as it was persuasive, and it persuaded people to vote for Reagan. The evidence that the Reagan-Bush campaign was using this strategy is that it helped the candidates get elected, because it shifted people’s opinions and made them want to vote for Reagan.…

    • 724 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    I honestly feel I was already biased because I could not relate to anything Donald Trump was saying during his 2016 campaign, but remembering my initial feeling when viewing these ads I have to say it has a lot to do with the images that were being shown in these ads. In Campaign Advertising: The Image Is Everything by Frank Baker " states, "More than ever, what the voters see, not what they hear, has become paramount into getting elected." as much as I wish that images alone couldn't persuade a person decision, in something so vital, as to choosing our next commander and chief, I have to face reality and agree that images hold a tremendous amount of power, but having learned these techniques mentioned, I'm great deal more aware on how I base my opinions, you know what they say, "knowledge is power", and I intend on using every bit of what I…

    • 916 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Here we go again, the start of another political campaign season. The presidential primaries are stacking up to be even more intrusive than any in the past. Currently there are five democratic, and fifteen republican candidates competing for your vote. I am anticipating countless numbers of political commercials, where each of the candidates will be entering our living rooms uninvited via our televisions. As in the past their messages will all be the same.…

    • 624 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In the U.S., votes on propositions, polls, and even the election of the President are influenced by campaigns put on by candidates and even average citizens. A campaign is an organized course of action to achieve a particular goal (Oxford, 2015). All throughout history, propaganda has been adopted as a way to manipulate the opinions of masses. Propaganda is chiefly derogatory information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view (Oxford, 2015). In more recent years, propaganda has been used to sway voters to vote for a specific person or view.…

    • 1037 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Since its inception under the Kim regime, North Korea has been known to the world as an oppressive militaristic state that threatens to bring the world to its knees. This paper will be focused on the film The Propaganda Game (2015), directed and produced by Spanish film director Álvaro Longoria. During the time the film was being recorded, sanctions were placed on North Korea by the United States after North Korea cyber hacked Sony Entertainment over the film, The Interview. The Propaganda Game is a documentary that includes Longoria short visit to North Korea which includes interviews of citizens, North Korean news and propaganda, and a tour by Alejandro Cao de Benós. Longoria traveled to North Korea to prove that the propaganda being…

    • 1014 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Capturing the emotions of the American people lifted Donald trump to victory in 2016, and “Donald Trump’s Argument for America” captures the essence of the populist message he shared with the world. Trump outlines the problems with the political establishment, and empowers the people to change society. He offers himself as the only candidate with the skills necessary to cut through the establishment and put an end to the status quo that is crippling America. The ad, which runs 2 minutes (rather than typical 30-60 second poli-spots), is considered a melodrama, as it prioritizes emotional reactions over detailed characterizations of the political problems facing the United States: Donald Trump: Our movement is about replacing a failed and corrupt…

    • 1135 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Spin doctors are unavoidable and even necessary Media have always been one of the main communication channels between the politicians and the public. And with the arrival of social media, the role of the media has become even more important. For politicians, it has become increasingly important to make a good appearance in the media. They are more aware of the importance to communicate their messages properly and in order to do so they often make use of spin doctors. A good image will help politicians to gain more voters so the contribution of spin doctors to the political campaign is essential.…

    • 956 Words
    • 4 Pages
    Improved Essays