Rhetorical Analysis Of Donald Trump's Argument For America

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Capturing the emotions of the American people lifted Donald trump to victory in 2016, and “Donald Trump’s Argument for America” captures the essence of the populist message he shared with the world. Trump outlines the problems with the political establishment, and empowers the people to change society. He offers himself as the only candidate with the skills necessary to cut through the establishment and put an end to the status quo that is crippling America. The ad, which runs 2 minutes (rather than typical 30-60 second poli-spots), is considered a melodrama, as it prioritizes emotional reactions over detailed characterizations of the political problems facing the United States:
Donald Trump: Our movement is about replacing a failed and corrupt
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By emphasizing the size of the crowd, Trump is suggesting two things. First, he is illustrating to the American people the size of his “silent majority,” with hopes that more people will join the bandwagon and express their support. Bandwagoning is popular among populist politics, as it encourages the public to unite behind a single popular message. Second, the visuals quietly combat the mainstream media’s failure to accurately report on the size of Trump’s events. The visual also invites viewers to live vicariously through the crowd. By narrating the ad as if Trump is delivering a speech, and filling gaps in the text with roars from the crowd, viewers feel as if they are a member of the colorful crowd, cheering louder with every …show more content…
Auditory effects of the narration, along with soft but strong supporting music, enhances the visuals that appear on the screen. Using bright and dark color schemes to differentiate between positive and negative emotions, Trump is able to capture the essence of the average American and the collective groups that make up his silent majority. Trump’s argument for America is that he is the people’s voice. He is the only candidate willing and ready to take on the political establishment, and fight for the rights of middle

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