Product Differentiation
Product differentiation is a marketing strategy whereby business attempt to make their product unique to stand out from competitors. Business makes their products unique to gain an edge in industries where they produce products which are similar (Kotler & Keller, 2014). Methods which can also be used for business to gain edge are like low-cost strategy and advertising.an example of product differentiation a cereal like bran is packaged in two options, generic bran which is probably packaged in fairly plain packaging and Wheaties. The difference between the two is very little but Wheaties is differentiated by its packaging.
Product Line and Product Mix
Product mix is a combination of total product lines within a company. …show more content…
Google it’s in web category in product category.in the early 2000s, Google began to take over the search business in the internet. but before there was a variety of options which were used to search for something online. Most of these search sites would give the same and adequate results (Kotler & Keller, 2014, 47). They also followed the same presentation which at times gave a list of web pages among some advertisement and new links. Google differentiation came in various ways. One of the ways is that, use of new Google it was simple and minimalistic and this made the users love it.
a) Convenience products
Convenience products are products which consumers take little thought and are purchased often. These products are for example soda water or hairbrush. These types of brands still have some brands but most consumers want a specific brand of soda or a hairbrush.
b) Shopping products
Shopping products are products that require consumer research and brand comparison before purchase. They are usually in two types Homogeneous and Heterogeneous products. Homogeneous products are perceived by consumers as very similar in nature and final purchase is determined by the lowest price. For example, are appliances like dryers, washers and …show more content…
They are often not immediate tangible benefits obtained at purchase. Examples of unsought products are life insurance, disability insurance and accident insurance.
Positioning is a marketing strategy that aims in making a brand occupies a distinct position which is relative to competing brands in the minds of the consumer. Once a product is positioned is difficult to reposition it without destroying its credibility.
Points of parity (POP) are elements that are considered mandatory for a brand to be considered a legitimate competitor in its specific category. It’s what makes the consumers consider your brand, along with your competitors. Before working on identifying your competitive advantage, one should make sure that you identify what it takes to be a player in your category. One cannot launch a new brand of product without making sure you meet the points of parity.
Points of differentiation (POD) are the attributes that make your brand unique. The aspects of the product offering that are relatively distinct to the offerings of like competitors. Points of difference is actually the opposite of point of parity in nature where at first is referred as the difference and at the other time is the
Product differentiation is a marketing strategy whereby business attempt to make their product unique to stand out from competitors. Business makes their products unique to gain an edge in industries where they produce products which are similar (Kotler & Keller, 2014). Methods which can also be used for business to gain edge are like low-cost strategy and advertising.an example of product differentiation a cereal like bran is packaged in two options, generic bran which is probably packaged in fairly plain packaging and Wheaties. The difference between the two is very little but Wheaties is differentiated by its packaging.
Product Line and Product Mix
Product mix is a combination of total product lines within a company. …show more content…
Google it’s in web category in product category.in the early 2000s, Google began to take over the search business in the internet. but before there was a variety of options which were used to search for something online. Most of these search sites would give the same and adequate results (Kotler & Keller, 2014, 47). They also followed the same presentation which at times gave a list of web pages among some advertisement and new links. Google differentiation came in various ways. One of the ways is that, use of new Google it was simple and minimalistic and this made the users love it.
a) Convenience products
Convenience products are products which consumers take little thought and are purchased often. These products are for example soda water or hairbrush. These types of brands still have some brands but most consumers want a specific brand of soda or a hairbrush.
b) Shopping products
Shopping products are products that require consumer research and brand comparison before purchase. They are usually in two types Homogeneous and Heterogeneous products. Homogeneous products are perceived by consumers as very similar in nature and final purchase is determined by the lowest price. For example, are appliances like dryers, washers and …show more content…
They are often not immediate tangible benefits obtained at purchase. Examples of unsought products are life insurance, disability insurance and accident insurance.
Positioning is a marketing strategy that aims in making a brand occupies a distinct position which is relative to competing brands in the minds of the consumer. Once a product is positioned is difficult to reposition it without destroying its credibility.
Points of parity (POP) are elements that are considered mandatory for a brand to be considered a legitimate competitor in its specific category. It’s what makes the consumers consider your brand, along with your competitors. Before working on identifying your competitive advantage, one should make sure that you identify what it takes to be a player in your category. One cannot launch a new brand of product without making sure you meet the points of parity.
Points of differentiation (POD) are the attributes that make your brand unique. The aspects of the product offering that are relatively distinct to the offerings of like competitors. Points of difference is actually the opposite of point of parity in nature where at first is referred as the difference and at the other time is the