Charles Maslow created the Hierarchy of Needs, which is a pyramid composing of five different sorts of needs. The highest form of needs is reaching full potential, which is the narrowest form of needs, and then branches out to the most basic needs. Those basic needs include, food, water, and sex. Food and water are a given, for they sustain life. Sex at the simplest level is used to populate the world, but over time its purpose has been for pleasure. Since then, companies have used values such as sexuality in their advertisements in order to make them more appealing to the audience. One company that likes to use such tactics is Calvin Klein. Klein graduated from the Fashion Institute of Technology in 1963 with a fine arts degree, and from there,
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The photo itself shows that the two females may have dominance over the male, which is a role shift in comparison to other advertisements. Males in history have been portrayed to be the dominant sex in society, especially in relationships. So to shift the gender roles shows that women are able to have more power in terms of relationships and what they want from them. The position of the females on top of the men are a sign of empowerment, and that females are now more in control of their own choices. With the body placement of the models, and the context of the texting conversation, one could believe that this advertisement is being hailed at …show more content…
People are being aimed, or hailed at, because of their age, gender, sex, interests, religious beliefs, and for other reasons. Advertisers will do this so that that audience will relate to the brand or product in some way and want to buy it. Calvin Klein is using their “raw texts, real stories” campaign, one advertisement specifically on threesomes, to show that this ad being hailed at young women at least ages eighteen or older, who are comfortable with their sexuality and are willing to be intimate with others without having any emotional attachment. In this case, not only are these women being hailed because of their freedom, but because of their sexual preferences. The conversation between the two females can infer that they are either homosexual, or willing to experiment with other people, which goes against the norms of only being attracted to the opposite sex. It’s being aimed at the young women in the world who know what they want and go for it. With how much technology is being woven into everything we do, then it only helps those women to reach out and be expressive of who they are.
Things change every day, especially our views on sex and how it should be portrayed and talked about in the media. With what started as merely a means of populating the world, is now
The photo itself shows that the two females may have dominance over the male, which is a role shift in comparison to other advertisements. Males in history have been portrayed to be the dominant sex in society, especially in relationships. So to shift the gender roles shows that women are able to have more power in terms of relationships and what they want from them. The position of the females on top of the men are a sign of empowerment, and that females are now more in control of their own choices. With the body placement of the models, and the context of the texting conversation, one could believe that this advertisement is being hailed at …show more content…
People are being aimed, or hailed at, because of their age, gender, sex, interests, religious beliefs, and for other reasons. Advertisers will do this so that that audience will relate to the brand or product in some way and want to buy it. Calvin Klein is using their “raw texts, real stories” campaign, one advertisement specifically on threesomes, to show that this ad being hailed at young women at least ages eighteen or older, who are comfortable with their sexuality and are willing to be intimate with others without having any emotional attachment. In this case, not only are these women being hailed because of their freedom, but because of their sexual preferences. The conversation between the two females can infer that they are either homosexual, or willing to experiment with other people, which goes against the norms of only being attracted to the opposite sex. It’s being aimed at the young women in the world who know what they want and go for it. With how much technology is being woven into everything we do, then it only helps those women to reach out and be expressive of who they are.
Things change every day, especially our views on sex and how it should be portrayed and talked about in the media. With what started as merely a means of populating the world, is now