Does what is on the inside really count? As children, and even as adults, people know the saying "it's what's on the inside that counts" more than they know that Benjamin Franklin did in fact, invent electricity and not Albert Einstein. With a modern society that values looks, it is no surprise that the want for plastic surgery has increased tremendously over the last decade. But how has the idea of getting enhancements done to one's body reach such a large audience? The answer lies in advertisements. Ads have evolved greatly since their beginning in order to persuade their audiences. Without even noticing it, ads surround people daily and are always purposely placed. With that being said, ads encouraging plastic surgery can feed into the idea
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What someone may find unappealing or unattractive, another person might find beautiful. Throughout the years though, different eras represented different beauty standards. From the 1600's to the 1700's for instance, especially during the Renaissance, plump women were the epitome of what it meant to be beautiful and feminine (Bakutyte). The fact that a woman had a little extra weight here and there showed signs of wealth and health. Contrastingly, today, the ideal woman is portrayed as thin with curves "in all the right places" resorting to the increased demand for surgical enhancements. In comparison, the size matters ad is very obviously insinuating that the size of a woman's breasts is noteworthy. The placement of the words "size matters" is the main reason as to why the ad is extremely attention grabbing. Not only are the letters in huge, bold font, but they communicate everything that the billboard is trying to sell utilizing only two words. The short use of items to read is convenient for those who are driving and mainly paying attention to the road. This makes the message of the ad, which is to get plastic surgery from the Renuance Cosmetic Center, straightforward. In addition, the billboard was clearly targeting young women that aim to feel confident with their bodies which speaks volumes about our society today. The ad uses the fact that most women tend to be insecure due to the pressure they face about looking a certain way. If a sixteen-year-old girl happened to see this ad, she could potentially question her appearance, which is something all teenagers are already extremely vulnerable
What someone may find unappealing or unattractive, another person might find beautiful. Throughout the years though, different eras represented different beauty standards. From the 1600's to the 1700's for instance, especially during the Renaissance, plump women were the epitome of what it meant to be beautiful and feminine (Bakutyte). The fact that a woman had a little extra weight here and there showed signs of wealth and health. Contrastingly, today, the ideal woman is portrayed as thin with curves "in all the right places" resorting to the increased demand for surgical enhancements. In comparison, the size matters ad is very obviously insinuating that the size of a woman's breasts is noteworthy. The placement of the words "size matters" is the main reason as to why the ad is extremely attention grabbing. Not only are the letters in huge, bold font, but they communicate everything that the billboard is trying to sell utilizing only two words. The short use of items to read is convenient for those who are driving and mainly paying attention to the road. This makes the message of the ad, which is to get plastic surgery from the Renuance Cosmetic Center, straightforward. In addition, the billboard was clearly targeting young women that aim to feel confident with their bodies which speaks volumes about our society today. The ad uses the fact that most women tend to be insecure due to the pressure they face about looking a certain way. If a sixteen-year-old girl happened to see this ad, she could potentially question her appearance, which is something all teenagers are already extremely vulnerable