Men always feel superior or one-step ahead of women because they have always been perceived as strong and intelligent. On the contrary, women, for centuries, are always viewed in a negative manner. I argue against this notion and strongly believe that women should not have to be objectified to be appealing to society. In 2009, an agency in Singapore came up with a Burger King advertising image to promote the chain’s “BK Super Seven Incher”. The model in the fast food image is represented as if she is going to give the sandwich a blowjob. The purpose of this image exists for selling fast food. However, the ad shows a woman’s face being raped in a way to attract men’s attention. Many times, models are unaware as to how their image is used in
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The image of a model being sexualized, regardless of the race or ethnicity of the woman, is highly criticized and heavily looked upon. It is these unrealistic advertising images that encourage the idea that women would look surprised if you place a phallic sandwich in front of her. Men also use these images to have an ideal sexual imagination and expectation from their partner, which in many cases, is impossible to attain. The said image of the Burger King advertisement can be seen worldwide and on the Internet where it is mainly accessible to and aimed at the middle class society. This does not send a positive message to the younger generation of women because it leads them to think that sexualizing a woman is a normal thing. Even though the audience is directed to younger boys, this kind of an image sends a negative message to women as …show more content…
Unfortunately, society encourages such idealistic body types that every girl wants but this does not always occur because having the ideal image society portrays to be beautiful is nearly impossible. This is true because there is no such thing as an ideal body type and models are photo shopped to look skinny. After photographing them, photographer’s touch up the pictures from the photo-shoot to make them look skinny and “perfect”. Many of these pictures are fixed with special computer effects by photographers. The younger female generation is unaware of this and falls in the trap of trying to be like someone who in fact is a fake. This has become a standard to put young girls’ self esteem down since this false image is being used as a higher level of sexual beauty. This leads women to appear sexual to sell more products to the society through ads, magazines, commercials, and other social media. The woman in the ad image is specifically placed in front of the sandwich, not behind it, above it, or below it. This placement of hers puts her in a confined sexualized space. “Woman’s space is not a field in which her bodily intentionality can be freely realized but an enclosure in which she feels herself positioned and by which she is confined.” according to Sandra Lee Bartky (280). This statement establishes the
The image of a model being sexualized, regardless of the race or ethnicity of the woman, is highly criticized and heavily looked upon. It is these unrealistic advertising images that encourage the idea that women would look surprised if you place a phallic sandwich in front of her. Men also use these images to have an ideal sexual imagination and expectation from their partner, which in many cases, is impossible to attain. The said image of the Burger King advertisement can be seen worldwide and on the Internet where it is mainly accessible to and aimed at the middle class society. This does not send a positive message to the younger generation of women because it leads them to think that sexualizing a woman is a normal thing. Even though the audience is directed to younger boys, this kind of an image sends a negative message to women as …show more content…
Unfortunately, society encourages such idealistic body types that every girl wants but this does not always occur because having the ideal image society portrays to be beautiful is nearly impossible. This is true because there is no such thing as an ideal body type and models are photo shopped to look skinny. After photographing them, photographer’s touch up the pictures from the photo-shoot to make them look skinny and “perfect”. Many of these pictures are fixed with special computer effects by photographers. The younger female generation is unaware of this and falls in the trap of trying to be like someone who in fact is a fake. This has become a standard to put young girls’ self esteem down since this false image is being used as a higher level of sexual beauty. This leads women to appear sexual to sell more products to the society through ads, magazines, commercials, and other social media. The woman in the ad image is specifically placed in front of the sandwich, not behind it, above it, or below it. This placement of hers puts her in a confined sexualized space. “Woman’s space is not a field in which her bodily intentionality can be freely realized but an enclosure in which she feels herself positioned and by which she is confined.” according to Sandra Lee Bartky (280). This statement establishes the