Political Economic Paradigms For New Zealand Essay

1978 Words Sep 15th, 2016 8 Pages
Political-economic paradigms are useful in analysis of a contemporary media arrangement and the role of media in political practices, both in a New Zealand context. In doing this some key issues are illuminated; the state of democratic process in New Zealand and how it is compromised or facilitated, the role of technology in politics, social values that are perpetuated through mainstream media, the significance of advertising and ultimately the relevance of understanding a variety of differing political economic paradigms. This essay is organised into three key parts. The first describes key aspects of liberal-pluralism and Marxism, that are relevant. The second applies these paradigms to New Zealand 's mainstream print media after digital convergence, looking specifically at its reliance on advertising and the proposed Fairfax - NZME merger. The third, applies the two paradigms to New Zealand politicians use of the social media platform twitter.

Prior to engaging with the examples is is necessary to outline the characteristics of the two political economy paradigms. Liberal-Pluralism is relatively optimistic in its perspectives of capitalist society. Several different interest groups compose society, according to Liberal-pluralism (Louw, 14-15) and within that society, Media can are an agent of democracy because the relationship between media and audience is seen as even, in that, media requires large audiences to generate revenue and thus must provide content according…

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