Australian Print Media Essay

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Media plays an important role in the dissemination of information to citizens of any country. In a democratic country like Australia, media plays a far greater role in connecting political discourses with its citizens so that they can make an informed decision about the future of their country. Media must provide citizen with information, ideas and debates so as to facilitate informed opinion and participation in democratic politics (Dahlgren 2009). But the Australian print media is highly concentrated resulting in reporting of information that serves the political, financial interests of a select government party or the owner of the print media itself. This essay will demonstrate how the high concentration of ownership in Australian media …show more content…
At the start of the twentieth century, Australia had 26 metropolitan dailies which were owned by 21 proprietors (Sawer et al, 2009, p.216). But the independent ownership of media continued to decline and a trend towards concentration of media ownership began to increase. Now, most of the print media like the national daily The Australian, Herald Sun, and The Daily Telegraph is owned by News Corporation headed by Rupert Murdoch. News Ltd, which forms part of the Rupert Murdoch’s vast global media empire, controls more than two-thirds of Australian newspapers (Fenna et al 2013, p.300). This kind of ownership of the print media inevitably leads to information being one-sided and favoring one political party whose interests align with the interests of the print media owners. Thus, it is commonly suggested that media owner control the agenda (Fenna et al 2013, p.300) of the political campaigns. This form of control and selective dispersion of information through media is known as propaganda model. Propaganda model involves the multi-levelled capability of government and powerful business entities to exert power over the flow of information through filters like ownership, advertising, sourcing, flak and anti-communist ideology (Herman 2000, p.102). In the case of Australian print media, the filter that was largely at play was

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