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According to The Changing Landscape of the Music Business, “The music industry is the midst of a large upheaval.” Before, you would have to go to a shop and buy the latest Michael Jackson record, then you went to Walmart and bought the latest Taylor Swift CD, then up to recently you would buy Beyoncé’s latest album on iTunes. What do these all have in common? They were bought, they weren’t free. Nowadays, you can go online and listen, and download music online for free. Is that fair? These artist put hard work, and effort into writing the catchy songs we listen to. According to data journalist David McCandless, a signed solo artist would need about 5,478 iTunes downloads of a song per month versus 4,200,000 YouTube streams per month just to make the U.S. minimum wage. Is that right? Then a question is asked. Should artist use their music in advertising? That isn’t a good idea. For starters, that can make the artist tremendously stressed out. To keep my point going, once the song is licensed to a company the artist has no control over what happens to that song. Although, a corporation paying for these cost can make a difference between artist growing their careers. …show more content…
Think of it like this. When an artist is signed to company, the artist doesn’t say, “Ok now you guys work for me.” It is the other way around. Now everywhere the artist goes the artist has to be advertising. Say they are signed to a soda company now, the artist has to do everything revolving around that soda. If it is carrying the soda everywhere they go, to dancing on stage then drinking the soda, even performing mass publicity stunts with the soda in the artist hand. This takes up the artist energy from what he/her should be doing. Making
According to The Changing Landscape of the Music Business, “The music industry is the midst of a large upheaval.” Before, you would have to go to a shop and buy the latest Michael Jackson record, then you went to Walmart and bought the latest Taylor Swift CD, then up to recently you would buy Beyoncé’s latest album on iTunes. What do these all have in common? They were bought, they weren’t free. Nowadays, you can go online and listen, and download music online for free. Is that fair? These artist put hard work, and effort into writing the catchy songs we listen to. According to data journalist David McCandless, a signed solo artist would need about 5,478 iTunes downloads of a song per month versus 4,200,000 YouTube streams per month just to make the U.S. minimum wage. Is that right? Then a question is asked. Should artist use their music in advertising? That isn’t a good idea. For starters, that can make the artist tremendously stressed out. To keep my point going, once the song is licensed to a company the artist has no control over what happens to that song. Although, a corporation paying for these cost can make a difference between artist growing their careers. …show more content…
Think of it like this. When an artist is signed to company, the artist doesn’t say, “Ok now you guys work for me.” It is the other way around. Now everywhere the artist goes the artist has to be advertising. Say they are signed to a soda company now, the artist has to do everything revolving around that soda. If it is carrying the soda everywhere they go, to dancing on stage then drinking the soda, even performing mass publicity stunts with the soda in the artist hand. This takes up the artist energy from what he/her should be doing. Making