Sarah Edwards
October 12, 2015
Social Psychology 2319-86021
Persuasion in Advertisement
The first thing that comes to my mind when looking at this picture is that the child was just walking home from school and would never expect he would be getting hit by a car on his way home. This public service announcement says a lot in just one picture, but ultimately it is making aware that you should always pay attention to the road and your surroundings. There are many persuasion methods that falls into this picture to capture the audiences’ attention. The main persuasion method in this public service announcement is the fear appeal. The fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the
October 12, 2015
Social Psychology 2319-86021
Persuasion in Advertisement
The first thing that comes to my mind when looking at this picture is that the child was just walking home from school and would never expect he would be getting hit by a car on his way home. This public service announcement says a lot in just one picture, but ultimately it is making aware that you should always pay attention to the road and your surroundings. There are many persuasion methods that falls into this picture to capture the audiences’ attention. The main persuasion method in this public service announcement is the fear appeal. The fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the