The first characteristic that I think is most important and unique is his unbelievable imagination. It's one thing to envision your company growing and taking market share from another competitor, but it's another thing to envision that your company's products and services will change the way people communicate, work and live their lives. He built his company under the assumption that Apple's products and services would change the world (Rehn, 2013).
His uncanny ability to develop and design technology products (now everyday products) that people love was like no other entrepreneur's before, during or after his time. He's truly a legend in the concept of innovative and interactive design. He focused on design and was insistent that it be absolutely perfect. It was his belief that design is a critical component to developing next-generation products that people love. I think there is a lot to be learned here. He made one aspect of building his business (that is, design) very important as opposed to other areas. This evolved into Apple's competitive advantage and the company's …show more content…
The unique structure of Apple had allowed it to grow and react more quickly to changes than its competitors. The reason for the quick responsiveness is simple; it is much easier to get a project started if there are only a few people to obtain approval from. Apple initially grew fast, because decisions were made at the lowest possible level. Corporate headquarters made policy and oversaw all activities, but the local employees made the day-to-day decisions on the ground in countries all over the world. This type of top-down philosophy allowed for quick responsiveness and resolutions to situations without involving the corporate headquarters, thus avoiding corporate red tape (Moreland, …show more content…
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Rehn, K. (2013, july 22). Ten Characteristics of Steve Jobs That Will Change the Course of Your Life. Retrieved from http://sarasota.patch.com/: http://sarasota.patch.com/groups/karen-rehnhh-staffings-blog/p/ten-characteristics-of-steve-jobs-that-will-change-the-course-of-your-life
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