Steve Jobs Commencement Address Rhetorical Analysis

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Apple and Pixar founder, entrepreneur, and inventor, Steve Jobs, in his commencement address to graduates at Stanford University, describes his journey through life and the challenges that shaped his future. Jobs’ purpose is to emphasize that you should find what you love to do, and listen to your own opinions. He uses an encouraging and optimistic tone in order create a feeling of confidence and positivity in the college graduates that he is addressing.

Jobs begins his commencement address by establishing the reason for his address. He appeals to the emotions of the audience and engages their curiosity by using a supportive tone and states “I want to tell you three stories from my life. That’s it” (Jobs, 2005). He hints at what
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He appeals to the emotions of the audience by relating after being fired from the company he started, “what had been the focus of my entire adult life was gone, and it was devastating” but “I still loved what I did” and “so I decided to start over”. Jobs describes this experience in order to emphasize to the graduates, “Don't lose faith”, “You’ve got to find what you love”, and “If you haven't found it yet, keep looking” (Jobs, 2005). This experience from Jobs conveys an encouraging tone to the graduates to pursue what they love.

Jobs closes his address by expressing the realizations he made when faced with death. He appeals to the emotions of the audience by warning the graduates “your time is limited, so don't waste it living someone else’s life” and “Don't let the noise of others’ opinions drown out your own inner voice”. Jobs expresses this message in order to establish the graduates should “have the courage to follow your heart and intuition” because you never know when your last day will be (Jobs, 2005). This story creates a compelling tone that urges the audience to follow their dreams and live every day like it is their last.

Steve Jobs, in his commencement address, describes some of the major events in his life and how they shaped his future. He conveys to the college graduates that they should pursue whatever they want to do even in life if they face

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