People Who Buy Products That Are Made For A Specific Purpose Essay

1198 Words Oct 21st, 2016 5 Pages
People who buy products that are made for a specific purpose expect that the product will fulfill their wants and needs. They do not want to spend money on something that will not be beneficial to them or be worth the money that they have spent on it. Think about how upset you are when you long anticipate a new product coming out; especially if it is marketed for a long time before it is actually available to the general public. The new NBA 2k game that came out was so long anticipated that when it came out hardly anyone that bought the game even liked it.
They marketed the game all year talking about how everything would be different and how all new features would be added to enhance the gameplay.
The next day there were all types of rage videos on YouTube with 2k fans that were furious with how they pretty much cheated the fans. I was very surprised that they did to sell the game and changed absolutely nothing. There was not much things added and it was basically the same thing. Even though they did this to the fans it probably did not hurt their sales, because they do not have much of a competitor. NBA live does not compete with the sales of 2k because they cannot compete with the graphics.
Having said this outcome of this game will probably result in lower sales of next year’s game. The reason for this is that the satisfaction of the customers was low. “The degree of satisfaction provided by the goods or services of a company as measured by the number of repeat
customers…

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