Orgb Assignment 1 Essay

3089 Words Feb 27th, 2016 13 Pages
Student name: Farah Ahmed
Student ID: 3262523
Course name: Organizational Behaviour
Course number: ORGB 364
Assignment 1
Part A
1. Marketing specialists at Napanee Beer Co. developed a new advertising campaign for summer sales. The ads were particularly aimed at sports events where Napanee Beer sold kegs of beer on tap. The marketing group worked for months with a top advertising firm on the campaign. Their effort was successful in terms of significantly higher demand for Napanee Beer's keg beer at sports stadiums. However, the production department had not been notified of the marketing campaign and was not prepared for the increased demand.
The company was forced to buy empty kegs at a premium price. It also had to brew some of the
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Therefore, they had to buy expensive kegs and use specialty beer vats for lower priced beer which subsequently increased the cost of production. This affected the Napanee's efficiency, as they consumed more inputs and produced less outputs. Also company's effectiveness was affected as the initial demand was not met, and failing to meet expectations caused customer dissatisfaction.
2. The sales office of a large industrial products wholesale company has an increasing problem: salespeople are arriving late at the office each morning. Some sales reps go directly to visit clients rather than showing up at the office as required by company policy. Others arrive several minutes after their appointed start time. The vice­president of sales doesn't want to introduce time clocks, but this may be necessary if the lateness problem isn't corrected.
Begin with a description of the MARS model of individual behaviour. Using the four variables of the MARS model, diagnose the possible reasons why the salespeople may be engaging in this “lateness” behaviour.
MARS model explains that there are four factors which critically influence employee behaviour and performance namely Motivation, Ability, Role perception and Situational factors. If any of these four factor is negative, employee will not perform his/her responsibilities effectively. Motivation, ability and role perception are internal factors because they are found within the person, situational factors are considered

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