Organizational Analysis : Victoria 's Secret Essay

948 Words Mar 12th, 2016 4 Pages
Victoria’s Secret is every woman’s go-to lingerie store for any of their essential needs for bras, sleepwear, beauty products, and lounge wear. However, behind the glitz and glamour of the Victoria’s Secret Angels, who model and advertise the sensual products, there is a deeper and complex business strategy that makes this company so successful in its domain. No other lingerie company has thrived so much in sales as Victoria’s Secret has, making $6.12 billion in revenue in 2014 (Victoria’s Secret Company Statistics, n.d.). This organizational analysis breaks down the business of Victoria’s Secret in order to identify the overall structure and culture, what makes the organization so effective and efficient, and the strengths and weaknesses. This paper also gives some insights and recommendations of the author in order to make some improvements for the long run.
The first Victoria 's Secret women 's lingerie retail store was opened in Palo Alto, California in 1977 by Roy Raymond because he was embarrassed when shopping for lingerie in typical department stores (Farfan, 2015). The initial purpose of Victoria’s Secret was to make men feel comfortable shopping for intimate items. In 1980, Raymond sold Victoria’s Secret to Leslie Wexner, CEO of Limited Brands, who then later changed the target audience and with their primary focus more on middle-class women, ages 20-45, with still attempting to attract men shopping for wives or girlfriends. Leslie continues to run as CEO…

Related Documents