I think the Moseleys were taking advantage of Victoria’s Secret’s famous name. The Moseleys did not have any basis of naming their business Victor’s Secret just because the husband sharing a similar name as Victoria. The court rejected the Moseleys’ arguments that they should have the authority to use Victor Moseley’s first name, and that the effect of the association with Victoria’s Secret was de Minimis. Rather, the Moseleys did not have the authority to use the word “Secret” in their mark, and only used it so they could establish an association with Victoria’s Secret. The court observed that the defaming effect of “Victor’s Little Secret” was somewhat speculative, but then stated that the Trademark Dilution Revision Act was “designed to
