Victoria secret is the store I will discuss because of their history and the fact that a married customers came up with one of the most popular lingerie lines followed by their body spray, lotion, and shower gel collection. Ray Ramond and his wife decided to create their own lingerie line due to his embarrassment of shopping for lingerie in department stores for his wife Gaye. They founded the company in California in 1977. For years, many people wondered what was, Vickie’s secret until it was release that victoria was actually Ray, a man. Victoria secret operated out of a mall for 6 years then was sold for $1 million dollars to Leslie Wexner founder of Limited stores Inc. Listed to gross $6 million a year. The lingerie line was known for its fashion shows that first started in 1995 where the models just walked the stage in fancy
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It was stated women felt as if they were good enough to spend their money but not good enough to be featured on a poster. In addition a new line was launched VS PINK which is to target the younger generation with their bags, clothing and shoes. The PINK line is very popular although it was made in numerous sizes for young adults and teenagers; it attracts the older crowd as well. Vs PINK has a fashion show every year, launched in 2013 to attract younger teens with the bright colors.
Further into victoria secret their biggest competitor is Adore me lingerie that is similar to victoria secret but at a cheaper price. The founder Morgan Herman-Waiches decided to create the line through e-commerce. Many people in France complained about American lingerie being expensive or just do not fit how it should. They also just launched new bra-lattes for plus size women bringing a bigger challenge to Victoria
It was stated women felt as if they were good enough to spend their money but not good enough to be featured on a poster. In addition a new line was launched VS PINK which is to target the younger generation with their bags, clothing and shoes. The PINK line is very popular although it was made in numerous sizes for young adults and teenagers; it attracts the older crowd as well. Vs PINK has a fashion show every year, launched in 2013 to attract younger teens with the bright colors.
Further into victoria secret their biggest competitor is Adore me lingerie that is similar to victoria secret but at a cheaper price. The founder Morgan Herman-Waiches decided to create the line through e-commerce. Many people in France complained about American lingerie being expensive or just do not fit how it should. They also just launched new bra-lattes for plus size women bringing a bigger challenge to Victoria