Nintendo : The World 's Largest Video Game Company Essay

825 Words Jul 9th, 2015 4 Pages
Nintendo

Nintendo started back in 1889 as a Japanese multinational consumer electronics company headquartered in Kyoto, Japan. Nintendo is the world 's largest video game company by revenue, it is worth about $22.2 billion dollars. (Forbes) It’s hard to believe that the business started by making playing cards. Nintendo was founded on September 23, 1889, by Fusajiro Yamauchi, it originally produced handmade hanafuda playing cards. Recently, the company is being run by Satoru Iwata. By 1963, the company had tried several small niche businesses, such as cab services and love hotels. Through the years, the company progressed into the manufacturing of toys and games and then eventually to the manufacturing electronic games. Early popular products included Nintendo 64, and Game Boy which was introduced in Japan in 2001. Popular current products include Wii fit and derivatives of the DS portable video game player. In this paper I will concisely explain Nintendo’s business strategy, global presence, cross cultural issues, vision/missions/goals, and their ethics and corporate social responsibility. (Nintendo)
Nintendo has a very diverse and global business strategy. One of the key points outlined by Iwata at this briefing is the fact that a new business direction for Nintendo could be focusing on Quality of Life, or QOL for their customers, attempting to engage them in a healthier lifestyle. Iwata emphasized that Nintendo’s core business of video games will not change, but that…

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