When it comes to buy the perfect shoes, it is very difficult as there are hundreds of companies selling similar kind of materials in the market. The Nike Zoom Vaporfly attempts to make this difficulty easier by targeting young men, women, and athletes by establishing its advertisement on Runner’s World magazine, which is for runners of all sets of skills and deals with circulating news regarding marathon all over the world. This ad uses visual details, a red colored stylish shoes with swoosh logo worn by Shalane Flanagan, to reach its goal to target young men, women, and especially runners, showcasing style, quality, and credibility of Nike
Zoom Vaporfly. Nike’s attempt to convince its audience to buy its Nike Zoom Vaporfly 4% is successful because of use of big stars such as …show more content…
The advertisement shows the picture of a marathoner,
Shalane Flanagan, with a flying ponytail, which shows her full energy, thrill, and speed.
Flanagan’s crying face shows a satisfaction as her next footstep will be creating history after four
decades. Nike Zoom Vapourfly advertisement effectively promotes its product by creating the connection between Flanagan and two million spectators during the race.
For better promotion and sales, Nike starts the campaign ‘It’s Gotta be the Shoes’ for its
Nike Zoom Vaporfly 4%. The advertisement creates a general mood by its phrase “It’s gotta be the shoes” ("Nike Zoom Series. Nike.com."), which is simple and motivational. There is no heart that wants to lose. However, people need continuous determination and energy as shown by
Flanagan to win. As the advertisement is published in the Runner’s World magazine, it targets the young people and athletes to use the Nike Zoom Vaporfly to reach their dream. The crying and shouting face of the marathoner in the advertisement develops an emotion with the audiences and depicts that regular practice, strength, and Nike Zoom Vaporfly shoe is the key to
Zoom Vaporfly. Nike’s attempt to convince its audience to buy its Nike Zoom Vaporfly 4% is successful because of use of big stars such as …show more content…
The advertisement shows the picture of a marathoner,
Shalane Flanagan, with a flying ponytail, which shows her full energy, thrill, and speed.
Flanagan’s crying face shows a satisfaction as her next footstep will be creating history after four
decades. Nike Zoom Vapourfly advertisement effectively promotes its product by creating the connection between Flanagan and two million spectators during the race.
For better promotion and sales, Nike starts the campaign ‘It’s Gotta be the Shoes’ for its
Nike Zoom Vaporfly 4%. The advertisement creates a general mood by its phrase “It’s gotta be the shoes” ("Nike Zoom Series. Nike.com."), which is simple and motivational. There is no heart that wants to lose. However, people need continuous determination and energy as shown by
Flanagan to win. As the advertisement is published in the Runner’s World magazine, it targets the young people and athletes to use the Nike Zoom Vaporfly to reach their dream. The crying and shouting face of the marathoner in the advertisement develops an emotion with the audiences and depicts that regular practice, strength, and Nike Zoom Vaporfly shoe is the key to