Pop culture plays a large role in todays modern culture things such as; brands, types of clothing, and different genres of music, which are designed to inhibit a sense of identity. One brand in particular that has driven to influence and have a large impact on our popular culture for over 30 years now is Nike. Over the years Nike has managed to build a powerful identity in relation to athleticism and the sports industry. Pseudo individualization can be described as the effect of advertising by convincing that a product will enhance one’s individuality. Through the use of advertising with famous athletes, an effective logo , commercials, catchy slogan and many other strategic tactics Nike has convinced consumers worldwide that their brand represents
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Also, with the use of celebrity’s it has made their brand more valuable and desirable with the celebrity image emending into the consumers minds which results to the consumer associating the endorser with Nike’s products. Furthermore, commodity fetishism describes that the value of a certain object does not necessarily come from the labour that created the object or how the object is used but from the feeling that the object grants you, in other words the identity. Nike is a company that has thrived on their capability to formulate their overall brand image in relation to athleticism and the sports industry, which is why consumers rely profoundly on Nike and their image to enchase and design their own individual identity in terms of …show more content…
Visual rhetoric is very essential because it persuades the consumers in a visual manner, and the Swoosh gets the job done. A logo is easily the heart of a companies identity and it is essential for the rhetorical representation of the logo to communicate within just one particular image that contains what the organization wants the public to know. When it comes to Nike and their logo it simultaneously represents completion, victory, courage, fitness and most importantly athleticism, consumers know exactly what it means when they see the logo. Nike’s understanding to have their brand image encompass ideologies like dominance, winning, and performance allows consumers to identity with Nike for the specific image that the brand embodies as a company which is athleticism rather than Nikes actual production of their
Also, with the use of celebrity’s it has made their brand more valuable and desirable with the celebrity image emending into the consumers minds which results to the consumer associating the endorser with Nike’s products. Furthermore, commodity fetishism describes that the value of a certain object does not necessarily come from the labour that created the object or how the object is used but from the feeling that the object grants you, in other words the identity. Nike is a company that has thrived on their capability to formulate their overall brand image in relation to athleticism and the sports industry, which is why consumers rely profoundly on Nike and their image to enchase and design their own individual identity in terms of …show more content…
Visual rhetoric is very essential because it persuades the consumers in a visual manner, and the Swoosh gets the job done. A logo is easily the heart of a companies identity and it is essential for the rhetorical representation of the logo to communicate within just one particular image that contains what the organization wants the public to know. When it comes to Nike and their logo it simultaneously represents completion, victory, courage, fitness and most importantly athleticism, consumers know exactly what it means when they see the logo. Nike’s understanding to have their brand image encompass ideologies like dominance, winning, and performance allows consumers to identity with Nike for the specific image that the brand embodies as a company which is athleticism rather than Nikes actual production of their