Nike Hrm Issues and Solutions Essay
School of Business & Design
Human Resource Management
Nike – Human Resource Management Issues and Solutions
Due Date: Friday, 30. November 2012
By Katharina Pilgrim, ID: 4310187
In 1964 a company known back then as Blue Ribbon Sports was founded by Bill Bowerman and Phil Knight. 14 years later the US American multinational corporation officially became Nike, Inc., which is up to today engaged in the development, design and international marketing and selling of sport footwear, apparel, equipment, accessories and services.
The company’s headquarters are located in Washington County, Oregon, near Beaverton in the United States of …show more content…
Employees for example were just allowed to use the bathroom once a day in a twelve hour shift and drinking water was limited to two glasses per day as well. Supervisors would treat employees like second class people, talk in a rude tone and threaten them as well. As a result of this misbehaviour employees didn’t feel valued as human beings at all and started to loose motivation (Harte Arbeit, wenig Geld 2009). Considering the existing theories of motivation, you can say that Nike’s supervisors practice the X theory, which makes manager’s assumptions directive, narrow and control oriented in their treatment of employees. Theory X is an early theory of motivation and in modern society should not be practiced anymore (Kolbe, Burkart & Zundel 2010, p. 41).
Also the little pay workers receive can’t be the only motivational factor, since there is little trust between management and employees and money is viewed just as the sole motivator. The thought process of workers in affected factories looked like this; after they get treated poorly and have to face a