Nike, An American Multinational Corporation Essay

864 Words Nov 5th, 2015 4 Pages
The brand that I chose to write about is Nike, an American multinational corporation that designs, develops, markets, and manufactures footwear, apparel, equipment, accessories and services worldwide. They excel in brand awareness and innovation. Nikes mission statement is “To bring inspiration and innovation to every athlete in the world” and that is exactly what they do. They are a staple brand in every sport worldwide. They have the top athletes endorse them, including LeBron James, Tiger Woods, and Cristiano Ronaldo. What better way to increase awareness, then to have the top athletes’ world wide endorse your brand. That helps inspire every person to go out and be an athlete.
Nike is also very innovative in their creation. They have what’s called “Reuse-a-Shoe”. It’s all about recycling your old shoes and in return, it will be used for the creation of courts, turf, running tracks, and other sports surfaces. Nike excels in the use of social media, creating separate Facebook pages for each of its product categories. These pages are very active as they are updated on a daily basis with videos and images. They also use twitter to respond to fans and mentions as they respond to over 100 tweets per day regarding stock information or general information. They do a great job of engaging and interacting with customers and in return keeps the customers loyal. These are just some of the media strategies that Nike implements.
Nike also uses a lot of emotions in their strategy to…

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