Neiman Marcus and Target Retailing Essay

965 Words Dec 16th, 2011 4 Pages
Neiman Marcus and Target
Neiman Marcus and Target are stores that provide goods and services to consumers in a traditional brick and mortar set up with auxiliary outlets online and via catalogue. Neiman Marcus prides itself on delivering to the discerning consumer unique and innovative items much like a boutique store. Whereas Target is considered a discount retailer, second only to Wal-Mart, providing a wide variety of everyday items from groceries to furniture. While both Neiman Marcus and Target are retail stores, their product and service, clientele, supply chain management, and pricing and marketing gravely differ due to the intrinsic nature of what each store supplies.
These two retailers have different store layouts as well as
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Also, Neiman Marcus employees work on commission so from the start they are hoping that you come back to them in the future and even hand you a business card at the end of the transaction. The Target shopping experience is quite different. When one walks into the store, there may or may not be a greeter and there is no immediate assistance or sales consultants to help a person make decisions. Target does have self serve shopping carts for use so that one can collect their items in as they go through the store . Hardly ever is their staff waiting to assist but rather employees in each designated section stocking shelves. The check out experience is that of a grocery store and always seems to be under staffed. Furthermore, Target is not trying to build one on one relationships with customer so that they will return more for the service then the items for sale. A mjor noticeable difference between a Neiman Marcus employee an a Target employee is that Target people have tp wear a uniform of khaki pants and a red polo where as a Neiman Marcus employee can wear any outfit form their personal wardrobe as long as it is business dressy. When all empoyess are in a uniform the customer may have an easier time finding assistance but that seems to be the krux of the experience: the consumer must seek out assistance but at Neiman Marcus the employee seeks the shopper out and

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