Negative Influence Of Advertising

792 Words 4 Pages
In contemporary society, advertising is everywhere. From radio commercials to highway billboards, from television infomercials to targeted Google search results, the average person’s senses are being constantly bombarded with branded imagery. Jowett and O’Donnell define advertising as, “a series of appeals, symbols, and statements deliberately designed to influence the receiver… toward the point of view desired by the communicator” (162). These images and appeals have one specific purpose: to evoke a certain behavior in the receiver that will benefit the originator of the message. In the case of most advertising, the originator is a company hoping to push an audience to consumerist behaviors. Whether or not these behaviors are as beneficial to the consumer as the advertiser is irrelevant. Advertising has become arguably the largest source of propaganda in today’s world. Simply put, propaganda is “the deliberate, systematic attempt to shape… manipulate… and direct behavior to achieve a response that furthers the desired intent of the propagandist” (7). The public relations industry has grown …show more content…
Jowett and O’Donnell assert that advertising is at its most harmful in light of “the increasing use of the tactics of this consumer advertising to market dangerous substances (tobacco and alcohol) and political figures and ideologies” (169). This makes sense, considering that when these sorts of substances are looked at in an objective light, most people would not be as inclined to partake. The positive “spin” that advertisers are able to place on cigarettes and booze causes consumers to look past the serious repercussions these drugs can have on one’s health. Political figures also use advertising space to disseminate their own partisan agendas in ways that manipulate voters’ hearts and minds, all for the benefit of the candidate and his or her

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