My product chosen is the hamburger, specifically a Mustang Grill hamburger. The Mustang grill is a recent addition to the Huntingdon restaurant scene as a locally owned establishment. The location first opened in the early 1960’s as Tip’s Dairy Creme and was operated for over 30 plus years. Tip sold the business to another local family who continued the tradition of the hamburger until it was sold to an out of town individual. This tenure didn’t seem to work as well and the business was sold at the first of the year to the new owners. Which leads me to the selection of a product that has been produced for multiple decades locally and the impact of the external environment upon their marketing strategy. Time will tell as to whether
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A more health conscious political environment could ultimately impact upon the product; however, my expectation will be the influence will occur last in the South if ever.
Legal/Regulatory All the locations serving food have to deal with the various rules and regulations as they pertain to the storage, preparation and serving of food. Everyone has to keep Tim from the Health Department happy. The advantage of the franchise chains is the upper level support to make sure all equipment and methodologies are adhered to that represent their brand. I will say that I have seen Senator Stevens and his family dining at Mustang Grill so that could have positive influences.
Sociocultural The hamburger has been a part of our national society since the early 1900s. Movies depict the sock hop and the burger joint. As time has proceeded, we have become more discriminatory in our tastes. It is difficult to depict another dietary staple that has influenced our culture except maybe the french fry, but they do go hand in hand. The growth of our national highway system was littered with the roadside hamburger joint, the opportunity to enjoy a hot, fast and inexpensive hamburger. In the last 10 years, it seems our societies’ tastes have graduated from the cheap burger to a better burger (Dickey,
A more health conscious political environment could ultimately impact upon the product; however, my expectation will be the influence will occur last in the South if ever.
Legal/Regulatory All the locations serving food have to deal with the various rules and regulations as they pertain to the storage, preparation and serving of food. Everyone has to keep Tim from the Health Department happy. The advantage of the franchise chains is the upper level support to make sure all equipment and methodologies are adhered to that represent their brand. I will say that I have seen Senator Stevens and his family dining at Mustang Grill so that could have positive influences.
Sociocultural The hamburger has been a part of our national society since the early 1900s. Movies depict the sock hop and the burger joint. As time has proceeded, we have become more discriminatory in our tastes. It is difficult to depict another dietary staple that has influenced our culture except maybe the french fry, but they do go hand in hand. The growth of our national highway system was littered with the roadside hamburger joint, the opportunity to enjoy a hot, fast and inexpensive hamburger. In the last 10 years, it seems our societies’ tastes have graduated from the cheap burger to a better burger (Dickey,