The Credibility of Eric Schlosser’s Ethos Ethos is the credibility or ethical appeal that involves persuasion by the character of the author. Authors use ethos to become trustworthy in the eyes of his or her readers. In the afterword, Schlosser provides supplementary information after the initial publication of the book. In nonfiction expose, Fast Food Nation: The Dark Side of the All-American Meal, Eric Schlosser explores the dark side of the fast food industry. The additional information in the afterword is relevant to the author’s argument because it exhibits several health problems faced by consumers through the fast food industry. In addition, the contents of the afterword help bolster Schlosser’s ethos by defending his novel in an unbiased manner by including negative reviews and criticism on other fast food companies as well.
To continue, the additional information provided in the afterword is …show more content…
In his novel, Schlosser mainly focuses on McDonald’s because he considers it the “founding father of fast food.” However, the in the afterword, the author also starts to attack other fast food companies for their part in turning America into a fast food nation. In the section titled “decline and fall,” critiques Taco Bell’s “K minus program.” Schlosser states, “…K stood for kitchens, which the chain strove to eliminate from its restaurants. Precooking the beef and the beans in central locations…[which] eventually backfired, as Taco Bell gained a reputation for cheap, bland food.” (280). The author also mentions other companies such as Burger King and Tyson Foods. This demonstrates Schlosser’s unbiased opinions about the fast food industry in general. By being impartial, Schlosser develops a trust and credibility with his readers. Thus, Schlosser truly bolsters his ethos with the material in the
To continue, the additional information provided in the afterword is …show more content…
In his novel, Schlosser mainly focuses on McDonald’s because he considers it the “founding father of fast food.” However, the in the afterword, the author also starts to attack other fast food companies for their part in turning America into a fast food nation. In the section titled “decline and fall,” critiques Taco Bell’s “K minus program.” Schlosser states, “…K stood for kitchens, which the chain strove to eliminate from its restaurants. Precooking the beef and the beans in central locations…[which] eventually backfired, as Taco Bell gained a reputation for cheap, bland food.” (280). The author also mentions other companies such as Burger King and Tyson Foods. This demonstrates Schlosser’s unbiased opinions about the fast food industry in general. By being impartial, Schlosser develops a trust and credibility with his readers. Thus, Schlosser truly bolsters his ethos with the material in the